Disainilahendus Fiery Spark Feifei Brändi karakter, autor Fei Tian, Ning Huang and Wenqing Zhu

Disainilahendus Fiery Spark Feifei Brändi karakter, mille autor on Fei Tian, Ning Huang and Wenqing Zhu, on kõrgelt hinnatud 2025 auhinna Hõbeauhind A' Design Award võitja konkursi kategoorias Reklaami, turunduse ja kommunikatsiooni disain.

HõbeReklaam· 2025

Fiery Spark Feifei Brändi karakter

disainer: Fei Tian, Ning Huang and Wenqing Zhu

Klient: iflytek Co.,Ltd.

Auhind Hõbeauhind A' Design Award kategoorias Reklaam

73,627

Kinnitatud auhinna võitja

Kinnita auhinna staatus disainile #162636

Vaata A' Design Award lehel Pressiteade Auhinna märgis

Värvid

Disain

Teosest Fiery Spark Feifei Brändi karakter

Fiery Spark Feifei on brändikarakter, mis on loodud tehisintellekti valdkonnas tegutsevale ettevõttele iFLYTEK. Karakteril on lihtne vorm, voolujoonelised jooned ja sõbralik välimus. Domineerivaks värviks on valge, mis väljendab tehisintellekti valdkonna avatud võimalusi, samas kui aktsentvärvid pärinevad brändi logost. Fiery Spark Feifei tegutseb veebiassistendina ettevõtte veebisaidil ja rakendustes, pakkudes küsimuste ja vastuste teenust. Karakter esineb ka kultuuritoodetes, kampaaniates ja näitustel.

Tunnustus

Auhinnast Hõbeauhind A' Design Award

Fiery Spark Feifei Brändi karakter on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Fiery Spark Feifei Brändi karakter peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Fiery Spark Feifei Brändi karakter on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: Fiery Spark Feifei is derived from iFLYTEK's deep insight and profound vision for AI. As the visual focus, Fiery Spark Feifei symbolizes Artificial Intelligence (AI), expressing iFLYTEK's mission of promoting tech progress and building a better world. The iFLYTEK Spark logo on the backdrop consists of variants of letters“A” and “I”, which epitomize the word AI, echoing the enterprise's field of operation. It uses a fire-like form to highlight the brand's concept of empowering the world with AI.
Mõõtmed ja pakend: Fiery Spark Feifei provides innovative technological solutions for the development community to facilitate technological communication and knowledge sharing. It also brings intelligence and convenience to consumers. Fiery Spark Feifei appears online and offline through various channels to enhance people's recognition of AI technologies, promoting social development to build a better world.
Sildid: IP character design, dynamic but amiable appearance, functional but aesthetic design, flexibile and expandable, intelligent assistant, connection of brand and users
Tootmistehnoloogia: Fiery Spark Feifei takes white as the dominant color, meaning infinite possibilities in the AI industry and expressing the brand's open attitude toward users, so everyone can be a co-creator using their imagination and creativity. It is also decorated with the iconic colors of its brand logo to preserve its technological nature and improve its brand recognition, exuding a minimalist aesthetic.
Disainiülesanne: The challenge is how to create a brand-featured IP character that can convey the brand's core values. Fiery Spark Feifei, as the visual focus of this IP character, symbolizes that Artificial Intelligence (AI) is just like a superman rushing out of the sky with great momentum. And the fire-like iFLYTEK Spark logo on the backdrop echoes the enterprise's field of operation. The whole IP character highlights the brand's constant pursuit of innovation and confidence in leading the AI industry.
Uurimistöö: Amid the fast-paced growth of AI technology, iFLYTEK rolls out the IP character Fiery Spark Feifei to help convey its brand core values. Fiery Spark Feifei is not only an epitome of iFLYTEK's brand image, but also an embodiment of the brand's mission of building a better world with AI technologies. Fiery Spark Feifei utilizes sleek lines to create a dynamic and amiable IP character, reflecting iFLYTEK's constant pursuit of innovation, openness, and inclusiveness.
Inspiratsioon: Fiery Spark Feifei is an IP character of iFLYTEK, aiming to spread the brand concept of empowering the world with AI to build a better world. It boasts a minimalist brand-featured appearance, offering an amiable visual experience and bridging the gap between the brand and its users. It presents in multiple forms to highlight iFLYTEK's mission of providing AI services, thus enhancing users' brand recognition.
Projekti kestus: The project started in February 2024 in Hefei.
Tööprotsess: Fiery Spark Feifei acts as an online intelligent assistant in iFLYTEK's official website and applications, delivering intelligent but personalized Q&A services. In addition, it presents in tangible forms in the real world through a range of cultural and creative products, introducing the brand to people in various campaigns and exhibitions to strengthen the corporate identity and brand affinity.
Meeskonnaliikmed: Fei Tian, Ning Huang, Wenqing Zhu
Piltide autorid: iflytek Co.,Ltd.