Mahjong Lucky Coffee Kohvipakend by Wenduan Su

Mahjong Lucky Coffee Kohvipakend by Wenduan Su is a highly esteemed winner of the very prestigious 2025 Pronksauhind A' Design Award in Pakendidisain Competition Category.

PronksPakend· 2025

Mahjong Lucky Coffee Kohvipakend

by Wenduan Su

Client: Shenzhen Technology Unversity

Pronksauhind A' Design Award Winner in Pakend Category

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Verified Award Winner

Verify Award Status for #162841

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mahjong Lucky Coffee Kohvipakend

Mahjong Lucky Coffee on kohvipakendi disain, mis on inspireeritud mahjongist, traditsioonilisest Hiina mängust. Igas kotis on ühe kuu jagu kohvi, mis vastab kahele käele mahjongi kivisid. Üks käsi on paigutatud võiduseisu. Teise käe täidab ostja ise, sest iga kohviportsjon on tõmmatud nagu kivi ning muster jääb teadmata kuni portsjoni avamiseni. Erksad oranžid ja punased toonid ning nooruslik kirjatüüp kõnetavad noori tarbijaid. Pakutakse kahte maitset. Pakend muudab igapäevase harjumuse mänguks.

The Recognition

About the Pronksauhind A' Design Award

Mahjong Lucky Coffee Kohvipakend on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Mahjong Lucky Coffee Kohvipakend peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Mahjong Lucky Coffee Kohvipakend rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: draws inspiration from the Chinese quintessence of Mahjong. The combination of Mahjong and coffee is full of gamification, making the coffee packaging more interesting. Mahjong is becoming more and more popular among young people, so the font design of Mahjong is more youthful, and the color is boldly matched, orange-red - food color. A bag of coffee is exactly one month's supply, which is two hands of cards. One hand of cards is designed to be a good hand in the hope of bringing good luck to the buyer, and the other hand needs to be completed by the buyer through the interactive action of drinking coffee every time, which has the attributes of a blind box. It increases playability and repurchase.
Dimensions & Packaging: The test model was completed using 3D printing and origami techniques.
Tags: Coffee packaging, mahjong culture，gamification design,Chinese traditional culture
Production Technology: Mold Injection，Origami
Design Challenge: Mahjong and coffee are combined, and the interactive design of the actions is the same, drawing coffee is the same as drawing a mahjong tile
Research: Because mahjong is fun and interesting. In China, mahjong culture is becoming more and more popular among young people. Mahjong culture appears in many aspects of life, and mahjong games are gradually being recognized and loved by people from all over the world. We want to design something for the mahjong culture that everyone loves.
Inspiration: Drawing inspiration from the Chinese quintessence of Mahjong, the combination of Mahjong and coffee, full of gamification, makes coffee more interesting
Project Duration: Design will start in Shenzhen in December 2023 and will be exhibited in the university exhibition hall
Operation Flow: Users drink a cup of coffee every day and draw a portion of coffee, which is very similar to drawing cards in a mahjong game. Each card is full of unknowns. After drinking the coffee, different card patterns can be arranged to win the game, just like winning a mahjong game. And mahjong coffee has two flavors to choose from.