Scarlet Hügieenisidemed by Masoud Najafi Amirkiasar

Scarlet Hügieenisidemed by Masoud Najafi Amirkiasar is a highly esteemed winner of the very prestigious 2025 Hõbeauhind A' Design Award in Pakendidisain Competition Category.

HõbePakend· 2025

Scarlet Hügieenisidemed

by Masoud Najafi Amirkiasar

Client: Scarlet

Hõbeauhind A' Design Award Winner in Pakend Category

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Verified Award Winner

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Colors

The Design

About Scarlet Hügieenisidemed

Vastupidiselt ebamugavusele ja piirangutele, mida naised menstruatsiooni ajal kogevad, sai Scarlet hügieenisidemete pakendi kontseptsioon inspiratsiooni vabaduse ja kergenduse ideedest - omadustest, mida toode on loodud pakkuma. Loodus pakub rahu ja vabaduse tunnet, mida kaasaegne linnaelu sageli ei võimalda. Selle emotsionaalse kergenduse edastamiseks ammutab pakendidisain inspiratsiooni loodusmaastikest ja kasutab pehmeid akvarelltehnikaid nende sensatsioonide väljendamiseks. Tulemuseks on rahustav, poeetiline visuaalne keel, mis on kooskõlas toote lubadusega pakkuda mugavust ja hoolt.

The Recognition

About the Hõbeauhind A' Design Award

Scarlet Hügieenisidemed on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Scarlet Hügieenisidemed peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Scarlet Hügieenisidemed on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Watercolor illustration brings a pleasant and relaxing feeling, which can attract the audience and convey this feeling of relaxation among other products on the store shelf. A feeling that they desperately need during periods
Dimensions & Packaging: Width 110 mm x Depth 80mm x Height 96 mm
Tags: Sanitary Pad, Packaging, Design, watercolor, Landscape
Production Technology: The design of this product is a combination of hand and computer illustrations. Printed on the polyethylene packaging film.
Design Challenge: The most challenging part of this project was maintaining a balance between the aesthetic aspects of the design and its functionality.
The mission of this package was to catch the eyes of customers and convey a sense of peace. Also, take the market share in the consumer's shopping basket among the known competitors.
Research: The discovery phase included market and competition analysis. The focus of this study was on the design style and look and feel of existing products by conducting market visits and desktop research.
The conclusion of this study showed that in the design of the packaging of most of the products available in the Iranian market, no attention has been paid to displaying an image that gives the audience a sense of relaxation, and this is a point that can be used and differentiated.
Inspiration: The design shows a sense of liberation, freedom, and peace.
For this, I went to nature and its peace. Showing a landscape of different plains with flowers and trees inspires a pleasant feeling to the audience.
Project Duration: The project started in Istanbul in May 2023 and finished in January 2024. Printed and Published in Iran
Operation Flow: This product is chosen by the buyer because of its pleasant and eye-catching design.
Team Members: Designer and Illustrator: Masoud Najafi
Image Credits: Illustrator: Masoud Najafi