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Flores Päevavoodi by Joao Demele

Flores Päevavoodi by Joao Demele is a highly esteemed winner of the very prestigious 2026 Pronksauhind A' Design Award in Mööblidisain Competition Category.


PronksMööbel· 2026

Flores Päevavoodi

by Joao Demele

Client: Karams

Pronksauhind A' Design Award Winner in Mööbel Category

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The Design

About Flores Päevavoodi

Flores on päevavoodi, mis on loodud mõnusaks istumiseks ja puhkamiseks. Mööbliese on ringikujulise vormiga ning kaardus seljatugi ümbritseb istet katkematult, luues varjulise ja turvalise tunde. Põhikorpus toetub diskreetsele alusele, mis tagab stabiilsuse, samas kui integreeritud külglaud pakub pinda raamatute, jookide või isiklike esemete jaoks. Vastupidav sisekonstruktsioon on kombineeritud kõrge tihedusega vahtmaterjali ja pehme polstriga ning täpsete õmblustega, mis järgivad kumeraid vorme. Külglaud on valmistatud naturaalsest puidust ja toetub peenele metallkonstruktsioonile.

The Recognition

About the Pronksauhind A' Design Award

Flores Päevavoodi on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Flores Päevavoodi peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Flores Päevavoodi rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The piece features a generous circular geometry that encourages relaxed use. A curved backrest wraps continuously around the seat, creating a sense of enclosure and visual comfort.

The main volume rests on a discreet base for stability, while an integrated side table adds function without compromising formal clarity.

Soft, uniform upholstery enhances the tactile quality and highlights the precise stitching that follows the natural curves of the design.
Dimensions & Packaging
Finishes: Tissue and Wood

Measures:
Width - 144.0cm
Height - 77.0cm
Depth - 144.0cm
Tags
Daybed, Flora, Conforming, Nature, Design, Modern
Production Technology
The piece combines a robust internal structure with high-density foam, carefully shaped to preserve its curves and ergonomic comfort.

The upholstery is precisely applied to ensure visual continuity and a refined finish, following the organic lines of the design. The natural wood side table, supported by a discreet metal structure, provides strength while maintaining visual lightness.

The production process brings together craftsmanship and contemporary upholstery and woodworking techniques.
Design Challenge
The main challenge was balancing generous volumes with visual lightness. The continuous curves required careful attention to proportion, ergonomics, and upholstery tension to maintain refinement.

Integrating the side table seamlessly into the structure was also essential to preserve the fluidity of the design. The result is a piece that unites stability, softness, and functionality in a cohesive form.
Research
The Flores Daybed, designed by João Demele, is a design piece that reflects inspiration from nature, with an aesthetic that evokes the softness and elegance of flowers.
Inspiration
Flores is inspired by the organic qualities and quiet strength of nature. The piece interprets the idea of blooming through form and materiality. Like a flower emerging from the earth, its design begins with a solid base and unfolds into soft, welcoming curves.

The rounded volumes evoke the delicacy of petals, while the balanced relationship between structure and softness expresses a dialogue between firmness and lightness. The result is an object that conveys serenity, comfort, and a sense of timeless elegance.
Project Duration
The project began in 2023 and was published in 2024, in São Paulo, Brazil.
Operation Flow
The circular configuration supports a fluid and informal user experience. The continuous backrest allows different seating positions, functioning both as support and as a subtle enclosing element.

The integrated side table enhances interaction with the piece, providing a practical surface for personal objects, books, or beverages. This integration encourages longer stays and moments of pause, positioning the piece as a focal point for relaxation and gathering.
Team Members
João Demele
Mollde

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