Disainilahendus Xijiu Matured Liquor Alkoholipakend, autor Chengdu Times Fashion Art Design Co., Ltd

Disainilahendus Xijiu Matured Liquor Alkoholipakend, mille autor on Chengdu Times Fashion Art Design Co., Ltd, on kõrgelt hinnatud 2025 auhinna Plaatinaauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

PlaatinaPakend· 2025

Xijiu Matured Liquor Alkoholipakend

disainer: Chengdu Times Fashion Art Design Co., Ltd

Klient: Guizhou Xijiu Co..ltd

Auhind Plaatinaauhind A' Design Award kategoorias Pakend

1,199,187

Kinnitatud auhinna võitja

Kinnita auhinna staatus disainile #163642

Vaata A' Design Award lehel Pressiteade Auhinna märgis

Värvid

Disain

Teosest Xijiu Matured Liquor Alkoholipakend

Xijiu Matured Liquor on pakendidisain Hiina kange alkoholi seeriale. Pudel säilitab brändi klassikalise trummikujulise silueti ja viitab Palee muuseumis hoitava eseme ringjale vormile – kujule, mida Hiina traditsioonilises kultuuris seostatakse täiuslikkuse ja harmooniaga. Laagerdumisaega tähistavad märgised 15 ja 30 aastat on lasergraveeritud voogavate lintidena. Kork kasutab neljatahulist õnnetoovat vormi ning avaneb ja sulgub sujuvalt. Seespool kujutab originaalne puulõikestiilis illustratsioon Chishui jõe äärset maastikku ja pruulimise koostisosi. Väliskarpi on lihtne kanda ja hoiustada.

Tunnustus

Auhinnast Plaatinaauhind A' Design Award

Xijiu Matured Liquor Alkoholipakend on Plaatinaauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tõeliselt erakordsetele, elegantsetele ja suurepärastele disainidele. Plaatinavõitjad on loomingu imed, tunnistused intellektuaalse loovuse piiridest ning näitavad oma disainerite võrreldamatut professionaalsust ja geniaalsust. Nendelt disainidelt oodatakse, et need on kõige tuntumad tööd, mis määratlevad ajastu esteetika, panustavad ühiskonna heaolusse ning nihutavad kunsti, teaduse, disaini ja tehnoloogia piire. Xijiu Matured Liquor Alkoholipakend väljendab transtsendentset tipptaset ning teeb maailma ühemõtteliselt paremaks oma kasulike ja väärtuslike omadustega. Xijiu Matured Liquor Alkoholipakend on Plaatinaauhinna A' Design Award võidutöö, mis äratab soove, inspireerib, erutab, rõõmustab ja sütitab suurt rõõmu.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: The packaging for Xijiu Matured Liquor Series fuses cultural exploration and aesthetic innovation. It integrates the symbolic essence of the circle in traditional Chinese culture, reflecting the profound heritage of Xijiu and the high quality of the matured liquor. By combining classical aesthetics with modern tastes, the packaging brims with new life in the modern era while retaining the classic bottle shape of Xijiu. It stands as an artwork rich with cultural heritage and heartfelt emotions.
Mõõtmed ja pakend: 150mm*50mm*180mm
Sildid: Chinese Liquor Packaging, Bottle Shaped like a Drum, Collections in the Palace Museum, Original Illustration, Traditional Chinese Culture
Tootmistehnoloogia: - The laser engraved age statements of 15 and 30 years resemble fluttering ribbons, paying homage to the refined tradition of literati enjoying liquor and composing poetry by a winding stream. Their fluid lines connect visual experiences with olfactory senses of rich liquor aroma.
- Inside, the original illustration in a woodcut style combines profound Chinese culture with the landscape along the Chishui River and premium ingredients, reflecting the sophistication and heritage of liquor brewing.
Disainiülesanne: The challenge lies in reflecting the symbolism of the circle, and distilling key liquor age details into a design that emotionally resonates with consumers and conveys the uniqueness of the liquor. This design draws on the collections in the Palace Museum, adopts the classic bottle shape of Xijiu, highlights age statements, and features an illustration symbolizing inheritance from ancient times to the present. These elements reflect profound brewing heritage of Xijiu and its progressive spirit.
Uurimistöö: The design team delved into the symbolic meaning of the circle in traditional Chinese culture, and integrated this cultural element with the unique characteristics of Xijiu and its matured liquor. The result is an innovative packaging design that harmonizes classical aesthetics with modern tastes. This ingenious fusion injects a distinctive aesthetic appeal and cultural significance into the product, while also fostering stronger brand identification and loyalty among consumers.
Inspiratsioon: The bottle shape is inspired by an esteemed piece from the Palace Museum, whose circular form symbolizes completeness and harmony. This cultural imagery is complemented by the motifs favored in traditional culture, such as mountains, rising sun, scrolls, and ribbons, all converging into a visual identity of Chinese culture. This approach presents the classic drum silhouette of Xijiu, which conveys the preciousness of the matured liquor and embodies the wishes for fulfillment in life and career.
Projekti kestus: This project started in Chengdu in March, 2024, and it was completed there in May, 2024.
Tööprotsess: User experience is a top priority. Inspired by a revered relic in the Palace Museum, the cap features a four sided, auspicious shape called Sihe Ruyi in Chinese. This symbolizes the perfect alignment of time, place, craftsmanship, and harmony among people. And the cap opens and closes smoothly for ease of use.
The outer box is designed for portability and easy storage. Its structure simplifies opening and ensure a secure closure, keeping the product intact during transportation and display.
Meeskonnaliikmed: Xiaohu Feng
Xian Huo
Lei Wang