Iced Hop Gin Pakend by Michael Held is a highly esteemed winner of the very prestigious 2025 Pronksauhind A' Design Award in Pakendidisain Competition Category.

PronksPakend· 2025

Iced Hop Gin Pakend

by Michael Held

Client: Michael Held

Pronksauhind A' Design Award Winner in Pakend Category

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Verified Award Winner
Verify Award Status for #163667

View at A' Design Award Press Release Award Badge

Colors

The Design

About Iced Hop Gin Pakend

Gini maitse, mis on loodud humala ja piparmündi infusiooniga, kajastub selle visuaalses identiteedis. Külmutatud humalakäbi koos vaatava öökullga tabab joogi krõbeda, jaheda olemuse. Mündi domineerimine kajastub välispakendis siniste toonide ja stiliseeritud jäälillede kaudu. See külm, puhas teema jätkub matteeritud klaaspudelis, kus metallik etikett tugevdab jääset muljet. Peened härmatisemustrid ja lumehelbe aktsendid on pinnale embosseeritud, tugevdades värske teemat. Iga element toetab gini värskendavat iseloomu.

The Recognition

About the Pronksauhind A' Design Award

Iced Hop Gin Pakend on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Iced Hop Gin Pakend peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Iced Hop Gin Pakend rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The frozen hop cone paired with a mystic owl visually reflects the gin's unique flavor profile, dominated by spicy hops and refreshing peppermint. The coolness of mint shapes the overall impression, mirrored in the outer packaging with cool blue tones and ice flowers. This frosty theme extends to the frosted glass bottle, with a metallic label enhancing the icy feel. The recurring owl emblem adds a sense of freshness and determination, highlighting the gin's direct, strong taste.
Dimensions & Packaging: 72 mm x 72 mm x 193 mm
Tags: Gin, Infused, iced, owl, hop,
Production Technology: In cooperation with the founder, we created the Gin packaging totally from scratch including the material mix. Through these well-chosen and simple materials like the frosted glass and the reflective label the design visually prepares the customer for the upcoming fresh and crisp taste experience.
Design Challenge: At first, I experimented with different bottle types i.e. brown beer bottles with crown caps or bow closure. Also, I went for a green color theme for the label with classical Blackletter typography. This has led to, a direction of traditional Franconian craft beer design. The idea of peppermint infusion was not directly visible.
Research: Not applicable
Inspiration: The packaging is inspired by handcrafted beer using design elements often seen in craft brewing, like the detailed image of a hop cone. This connects to the idea of quality and care in making the product, similar to how craft beers are made. The frosted glass bottle and metallic label add to this handmade feel, showing that the gin, like craft beer, is made with attention to detail and tradition.
Project Duration: The project began in November 2023 and was completed in March 2024. The selection of a suitable mix of materials was especially challenging, as the small production volume meant that an attractively priced paper had to be used for the label and outer packaging.

The gin is produced in a small town in Franconian Switzerland and is sold purely locally in the farm store of the small fruit farm.
Operation Flow: The fine feel of the velvety, smooth bottles with their fine structure is reminiscent of the feathers of an owl. The asymmetrical label design visually highlights the unconventional character.
Team Members: Michael Held
Image Credits: Images: Photographer tm studios visuelle medien GmbH, 2024.