Disainilahendus Zaku Naguwashi Series Jaapani Sake, autor Yasushi Uemura

Disainilahendus Zaku Naguwashi Series Jaapani Sake, mille autor on Yasushi Uemura, on kõrgelt hinnatud 2025 auhinna Kuldauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

KuldPakend· 2025

Zaku Naguwashi Series Jaapani Sake

disainer: Yasushi Uemura

Klient: Shimizu Seizaburo Shoten Ltd.

Auhind Kuldauhind A' Design Award kategoorias Pakend

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Värvid

Disain

Teosest Zaku Naguwashi Series Jaapani Sake

See on premium sake, mis on välja töötatud spetsiaalselt välismaa luksusrestoranide jaoks, eesmärgiga pääseda veinikaartidele kui üks võimalus toiduga sobitamiseks. Disaini väljakutseks oli omapärase jaapani identiteedi edasiandmine. Disain ammutab inspiratsiooni traditsioonilistest jaapani motiividest, nagu shide – pühad paberlindiked, mida kasutatakse pühakodades püha piiri märgistamiseks, ja origata – tseremoniaalne pabervoldimise kunst. Need elemendid edastavad edukalt mitte üksnes nende füüsilist kuju, vaid ka jaapani rahva sügavamat vaimsust ja olemust.

Tunnustus

Auhinnast Kuldauhind A' Design Award

Zaku Naguwashi Series Jaapani Sake on Kuldauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse esmaklassilistele, imelistele ja silmapaistvatele disainidele. Kuldvõitjad on ülimalt uuenduslikud, visioonilised ja glamuurselt pimestavad looming, mis peegeldab oma disainerite geniaalsust, tarkust ja oskusi. Zaku Naguwashi Series Jaapani Sake peaks olema kõrgelt kiidetud, suundi seadev ja monumentaalne leiutis, mis pakub enneolematut väärtust. See Kuldauhinna A' Design Award võidudisain on suurejooneline, lugupeetud projekt, mis toob suurt kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Zaku Naguwashi Series Jaapani Sake tekitab intensiivset soovi, äratab kirge, julgustab loovust ja lummab meid.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: A premium Japanese sake designed for luxury restaurants primarily in Europe and America. It was created with the goal of being featured on wine lists as one of the basic options for food pairing, alongside wines.
Mõõtmed ja pakend: Grass Bottle 750ml:
Height 335mm, Diameter 80mm
Sildid: Sake, Japanese sake, Zaku, Drink Package, Japan, UemuraDesign, Traditional
Tootmistehnoloogia: In this label design, small cut-out holes were made to express the folded shapes of paper. Since the holes are extremely small, they are manually cut. As sake labels need to be durable when placed in coolers, synthetic paper was used to give the appearance of traditional paper while providing the necessary durability.
Disainiülesanne: Sake in wine bottles can easily be mistaken for wine, making it challenging to create a design that immediately conveys 'Japan.' To express sake through traditional Japanese imagery, we drew inspiration from elements such as 'shide' (white paper streamers used in Shinto rituals) and 'origata' (envelopes folded to convey respect), incorporating these symbols into the design to represent Japanese spirituality.
Uurimistöö: In recent years, sake has become popular in the Western market. Usually, sake bottles are written in Japanese and are often difficult to understand. So, I expressed it using traditional Japanese imagery in a way that a sommelier at a Western restaurant could intuitively understand.
Inspiratsioon: The design emphasizes Japanese spirituality to highlight the unique characteristics of sake. It draws inspiration from traditional motifs, such as "shide," the paper streamers used in Japanese shrines to mark sacred boundaries, and the art of "origata," the traditional method of folding paper in ceremonial practices.
Projekti kestus: This project started in Mie Prefecture, Japan, in 2020, and by April 2023, three varieties of the series were completed. Sales began in Tokyo and other parts of Japan, and the product is also available in Europe and the United States. The sales continue.
Tööprotsess: It is mainly served in restaurants in Europe and the United States that serve sake.

By adding sake to the menu, which has previously offered a wide variety of wines, the restaurant can provide a broader selection. This gives guests the opportunity to explore new flavors and experience choices they haven't had before, while also sparking an interest in Japanese culture.