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Rams Beyond Etro Müügikontor by Arkiteam Architecture

Rams Beyond Etro Müügikontor by Arkiteam Architecture is a highly esteemed winner of the very prestigious 2025 Pronksauhind A' Design Award in Siseruumide ja näitusedisain Competition Category.


PronksInterjöör· 2025

Rams Beyond Etro Müügikontor

by Arkiteam Architecture

Client: Rams Global

Pronksauhind A' Design Award Winner in Interjöör Category

Colors

The Design

About Rams Beyond Etro Müügikontor

Rams Beyond Etro on müügikontor ja näitusesaal Istanbulis. Siseruum hõlmab 1650 ruutmeetrit ja on kujundatud galeriina. Valged pinnad raamivad kureeritud kunstiteoseid ja elamuprojekti mudelit. Kaarjad seinad on valmistatud kipsplaadist ning lagi on viimistletud spetsiaalselt valmistatud metallpaneelidega, mis peegeldavad valgust. Valge looduslik kivipõrand toob voolavad vormid ja varjud paremini esile. Ämblikklaasfassaad ühendab siseruumi linnaga. Selge liikumistee juhib külastajad vastuvõtualast peamistesse eksponeerimistsoonidesse.

The Recognition

About the Pronksauhind A' Design Award

Rams Beyond Etro Müügikontor on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Rams Beyond Etro Müügikontor peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Rams Beyond Etro Müügikontor rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Rams Beyond Sales Office blends architecture and art in a gallery like space. Its all white interior, framed by a spider glass facade, enhances curated artworks and the building model. Curved forms and shadow play add depth, while a metallic gloss ceiling reflects light elegantly. This immersive showroom balances design, materiality, and storytelling, offering a refined experience that mirrors the essence of Rams Beyond Etro Residence.
Dimensions & Packaging
1650 sqm
Tags
Sales Office, Showroom, Retail, Interior Design, Curves, Art
Production Technology
The design showcases precise gypsum board craftsmanship to achieve seamless curves, reflecting high quality workmanship. The ceiling features custom metal panels, adding a unique aesthetic. The white natural stone flooring highlights the fluid forms, making shadows more visible and enhancing the spatial effect.
Design Challenge
The hardest part of this design activity was balancing two contrasting concepts an art gallery and a functional sales office. We had to present the project model as an art piece while ensuring privacy in the presentation rooms. Achieving this within an open, flowing space with curved elements posed a unique challenge.
Research
The research behind the Rams Beyond Sales Office design focused on color and lighting selection, tested to enhance art visibility and ambiance. Traffic analysis ensured optimal exposure, making the showroom facade visible from all directions. The design balances aesthetics with functionality for a seamless experience.
Inspiration
Inspired by Rams Beyond Etro, the sales office is a curated gallery where curves, light, and shadow shape the space. All white surfaces amplify artworks, while a spider glass facade creates a dynamic urban showcase. The metallic gloss ceiling enhances depth, reflecting light smoothly. Flowing forms sculpt light and shadow, creating an engaging spatial experience that ensures visitors feel the project's sophistication.
Project Duration
Located in Istanbul, the project commenced in April 2024 and was completed in June 2024.
Operation Flow
The showroom layout ensures seamless flow, guiding visitors through an immersive journey. A clear circulation path leads from the reception to key experience zones, highlighting the building model and curated art pieces. The open plan design fosters engagement, while the spider glass facade connects the interior with the city. Carefully selected materials and lighting enhance interaction, making every moment a refined experience.
Team Members
Enes Cicekci, Seda Dundar
Image Credits
Arkiteam Architects

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