Nebu Jaemüügipood by Eric Fung is a highly esteemed winner of the very prestigious 2025 Pronksauhind A' Design Award in Siseruumide ja näitusedisain Competition Category.
PronksInterjöör· 2025
Nebu Jaemüügipood
by Eric Fung
Client: Once Design Studio
Pronksauhind A' Design Award Winner in Interjöör Category
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The Design
About Nebu Jaemüügipood
Nebu on Hongkongis asuv jaemüügipood, mis on loodud lumehelbekrõbinate müügiks. Ruumi pindala on 26 ruutmeetrit ja lae kõrgus 3 meetrit. Pehmed valged ja tuhmid sinised toonid meenutavad talvehommiku valgust. Puidust väljapanekukonstruktsioonid ja pehme valgustus lisavad ruumile loomulikku soojust. Liivapaberiga töödeldud akrüüli on kombineeritud roostevaba terasega, luues jahedalt lumesarnase viimistluse, kuna kergelt läbipaistev akrüül paljastab selle taga oleva metalli tekstuuri. Avatud planeering võimaldab vaba liikumist ning šokolaadipurskkaevu ala võimaldab klientidel jälgida, kuidas krõbinaid glasuuritakse.
The Recognition
About the Pronksauhind A' Design Award
Nebu Jaemüügipood on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Nebu Jaemüügipood peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Nebu Jaemüügipood rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- As ephemeral as snowflakes, capturing fleeting moments.
In the bustling heart of Hong Kong, the Nebu snowflake crisps store emerges as a serene and beautiful enclave, akin to a gently falling snowflake, Light and Elegant. This is a dreamlike space dedicated to snowflake crisps, serving not just as a retail venue but as an artistic sanctuary where sensory and emotional experiences intertwine. It exemplifies how to transform, The Beauty of the Moment, into an unforgettable shopping experience. - Dimensions & Packaging
- 26sqm with 3m ceiling height
- Production Technology
- We try to make an interesting and fancy material combination in this design. We are thinking how to make a cold with snow touch feeling finishing which we test to combine sanded acrylic and stainless steel together serval times. The reslut is the sanded acrylic giving a snow touch feeling with slight transparent, aloow to project the stainless steel texture at back.
- Design Challenge
- we create and transport the 7 meters lenght of ribbon plastic board for the logo canopy, it is in one whole price.
- Research
- We approaches design by studying brand products while considering customer purchasing behaviors and overall shopping processes. This enables us to capture the psychology of shoppers, optimizing product display locations and the spatial layout to create a more efficient and seamless shopping and sales experience.
- Inspiration
- Soft whites interwoven with pale blues evoke the purest light of a winter morning. Wooden display fixtures paired with gentle lighting emit a natural warmth, creating a stunning contrast with the ethereal snowflake crisps. Customers linger in this space, making it easy for them to recall the brand in the future, thereby enhancing brand recognition.
- Project Duration
- 1 month, Hong Kong
- Operation Flow
- In this open space, customers can freely navigate and choose. The store features a chocolate fountain production area for Snowflake Crisps, drawing customers to observe the creation of chocolate-coated Snowflake Crisps up close. This experience feels like a pilgrimage of aesthetics, enhancing customer engagement and allowing them to savor each moment of the creation process. This not only adds memorable touchpoints to the shopping experience but also encourages customers to spend more time in-store, ultimately leading to purchases. The display of Snowflake Crisps is arranged like art pieces, inviting customers to engage with their sight and taste.
- Team Members
- Eric Fung
- Image Credits
- Laser Angel
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