Disainilahendus Marlenka Pakend, autor David Kantor

Disainilahendus Marlenka Pakend, mille autor on David Kantor, on kõrgelt hinnatud 2025 auhinna Pronksauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

PronksPakend· 2025

Marlenka Pakend

disainer: David Kantor

Klient: Marlenka International s.r.o.

Auhind Pronksauhind A' Design Award kategoorias Pakend

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Värvid

Disain

Teosest Marlenka Pakend

Marlenka pakendi ümberdisain keskendub puhtale, eripärasele disainile, mis tagab tugeva riiulikohaloleku ja selge eristumise kogu tootevalikus. Pakendisüsteem on loodud mahutama erinevaid kooke ja meepõhiseid magustoite, kasutades struktureeritud lähenemist maitsete, formaatide ja suuruste eristamiseks. Kvaliteetne visuaalne esteetika tõstab toote atraktiivsust, samal ajal kui uuenduslikud materjalid ja arenenud trükitehnoloogiad tagavad erakordse kvaliteedi. Peenestatud disain mitte ainult ei tõsta tarbija kogemust, vaid tugevdab ka Marlenka brändi identiteeti ja turupositsiooni.

Tunnustus

Auhinnast Pronksauhind A' Design Award

Marlenka Pakend on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Marlenka Pakend peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Marlenka Pakend rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: The project for Marlenka's honey cake packaging redesign focuses on a clean, strong design that ensures clear differentiation on shelves and within the product range. The packaging covers a variety of cakes and honey desserts with a system to distinguish flavors, types, and sizes. High-quality visual enhances the product's appeal, while innovative materials and precise printing technologies guarantee excellent results. The design supports Marlenka's brand.
Mõõtmed ja pakend: The portfolio includes a variety of products in different sizes, made from high-quality cardboard and paperboard for durability up to nine months. Printed in five to six colors, each piece features three layers of special coating for a refined matte finish. Elegant embossing enhances every product, while select items are accented with luxurious gold foil stamping, adding a sophisticated touch and emphasizing their premium quality.
Sildid: marlenka, redesign, packaging,
Tootmistehnoloogia: A special photographic technique called "stacking" was used for the visuals, where multiple shots are layered to achieve outstanding sharpness and detail. In total, over 2,000 photographs were meticulously captured and gradually combined to create the final high-quality images.
Disainiülesanne: Differentiating from competitors was one of the key challenges, as many imitators and plagiarists of the original design were found (even today). A significant departure from other brands was essential. Additionally, the packaging needed "cleaning" from distracting elements using modern typography.
Uurimistöö: The market research focused on identifying current packaging design trends across markets and benchmarking against leading global brands in the sweets sector. We assessed consumer reactions to existing packaging using heat maps, which were later applied to test the new packaging's functionality. Previous design has always been top-tier, but with evolving aesthetic standards, we needed to innovate. The goal was to unify and update the visual style, ensuring consistency across packaging and communication channels.
Inspiratsioon: The project was inspired by the increasing demands in the packaging industry, focusing on innovative design solutions that merge modern technologies with practical user needs. Our goal was to create a design that is both functional and visually appealing, drawing inspiration from global trends and successful packaging implementations. As the packaging no longer met modern aesthetic standards and competitors began replicating design elements, we decided to completely reinvent the visual style, unify it, and enhance communication across all channels, including licensed products.
Projekti kestus: The project started in July 2023 and finished in February 2025. The project took place in Czech Republic.
Tööprotsess: The key visual, centrally positioned, is designed to be easily modifiable and adaptable to various formats and products. At the same time, the different elements are clearly distinguishable by their descriptors. This ensures a strong brand block, maintaining consistency across all materials.
Meeskonnaliikmed: David Kantor
Radek Vysocký
Vojtěch Halamíček
Piltide autorid: David Kantor
Petr Vaněk