Disainilahendus Kolompeh Primaarne funktsioon: Kondiitritoodete pakend, autor Sajad Izadi

Disainilahendus Kolompeh Primaarne funktsioon: Kondiitritoodete pakend, mille autor on Sajad Izadi, on kõrgelt hinnatud 2025 auhinna Pronksauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

PronksPakend· 2025

Kolompeh Primaarne funktsioon: Kondiitritoodete pakend

disainer: Sajad Izadi

Klient: Reza Sweets and Nuts

Auhind Pronksauhind A' Design Award kategoorias Pakend

12,400

Kinnitatud auhinna võitja

Kinnita auhinna staatus disainile #170085

Vaata A' Design Award lehel Pressiteade Auhinna märgis

Värvid

Disain

Teosest Kolompeh Primaarne funktsioon: Kondiitritoodete pakend

Raamatu tekst: Kolompeh on pakendidisain traditsioonilistele Kermani kondiitritoodetele, mis on täidetud datlitega ja magustatud viinamarjasiirupiga. Karp on valmistatud papist, mis on kaetud veepõhiste materjalidega, et pakend jääks keskkonnasõbralikuks. Pindu katab illustratsioon, mis kujutab Kermani esivanematest inspireeritud tegelasi, pikkade vuntside ja Pärsia mustritega kaunistatud rõivastega. Kuldne ja erksad trükivärvid viitavad kvaliteedile ning iga värv tähistab kindlat maitset. Kondiitritooted on paigutatud sisse toidukõlbliku vahapaberi peale. Disain seob kohaliku kunsti tänapäeva turuga.

Tunnustus

Auhinnast Pronksauhind A' Design Award

Kolompeh Primaarne funktsioon: Kondiitritoodete pakend on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Kolompeh Primaarne funktsioon: Kondiitritoodete pakend peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Kolompeh Primaarne funktsioon: Kondiitritoodete pakend rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: For years, traditional products In Iran have faced limited acceptance. People are turning to industrial food products, and old brands hold no significant place In the market. Kolompeh are health-oriented cookies; grape syrup has been used to sweeten them, and they contain date-filled center. After eating them, you feel energized and not weighed down. The Reza brand aims to Introduce these high-quality products to the market with fresh approach.
Mõõtmed ja pakend: Width:224mm Depth:55mm Height:224mm
Sildid: Packaging design, Sweets , Design, Graphic Design, Illustration
Tootmistehnoloogia: In the production of this packaging, water-based materials have been used for coating the cardboard to ensure It Is environmentally friendly. In printing, efforts have been made to ensure the colors are sharp and vibrant so that they stand out better on store shelves. The color gold has been used to evoke a sense of value and premium quality In the product. The pastries are arranged Inside the box using food-grade wax paper.
Disainiülesanne: Creating a cohesive visual Identity that aligns with culture and art, while also Implementing and simplifying it appropriately for the younger, modern generation. One of the biggest challenges for the designer has been ensuring the audience correctly understand's the product during purchase. To maintain the Integrity of the design style, they couldn't use a realistic Image of the product In the Illustration.
Uurimistöö: The design research team concluded that many similar products In the market have not Incorporated Iranian and Kermani art, creating a gap between culture, art, and the market, which makes the product appear weak and less appealing to the end consumer. After nearly two years of production, the product Is receiving Increasing acceptance every day.
Inspiratsioon: In the past and throughout the history of Kerman, people engaged In dancing and celebration at gatherings. Considering that this product Is rooted In the history and culture of the city of Kerman, the characters are designed to resemble the ancestors of the people of Kerman, featuring men with long mustaches and clothing adorned with Persian patterns. The Illustration evokes memories of the celebrations and gatherings of the people of Kerman, which they hold dear.
Projekti kestus: The project started In August 2022 in Kerman and finished In May 2023 In tehran and was launched In the Kerman market.
Tööprotsess: At first glance, It Is the colors and shapes that play their role. a product that has transcended market frameworks and leans more toward the art of Illustration. Kolompeh Is executed as line art on the background of the packaging. The audience sees It, but the main focus Is on the art of Illustration. The audience should become Immersed In the Illustration and only then pay attention to the contents of the package. The color of each product Is associated with Its flavor.
Meeskonnaliikmed: Graphic Designer: Sajad Izadi
Piltide autorid: Graphic Designer: Sajad Izadi