Disainilahendus Guijiu 20 Kangete alkohoolsete jookide pakend, autor Liandong Zhang and Xueqian Zhang

Disainilahendus Guijiu 20 Kangete alkohoolsete jookide pakend, mille autor on Liandong Zhang and Xueqian Zhang, on kõrgelt hinnatud 2025 auhinna Kuldauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

KuldPakend· 2025

Guijiu 20 Kangete alkohoolsete jookide pakend

disainer: Liandong Zhang and Xueqian Zhang

Klient: Guizhou Guijiu Group Co., Ltd

Auhind Kuldauhind A' Design Award kategoorias Pakend

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Värvid

Disain

Teosest Guijiu 20 Kangete alkohoolsete jookide pakend

Guijiu 20 on Hiina baijiu kange alkohoolse joogi pakend. Pudel ühendab ümara ülaosa kandilise korpusega – vorm, mis on seotud traditsiooniliste harmooniaideedega. Liblikate, fööniksite, lindude ja kalade reljeefmustrid pärinevad Hiina Guizhou provintsi rahvusrühmade traditsioonilistest motiividest. Aastarõngajooned ja terrassijooned viitavad laagerdumisele ja kohalikule maastikule. Pudel on valmistatud kõrge läbipaistvusega klaasist metallist korgiga ning pinnatöötlus annab klaasile keraamikat meenutava tekstuuri madalama hinnaga. Kandiline korpus parandab ka haaret.

Tunnustus

Auhinnast Kuldauhind A' Design Award

Guijiu 20 Kangete alkohoolsete jookide pakend on Kuldauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse esmaklassilistele, imelistele ja silmapaistvatele disainidele. Kuldvõitjad on ülimalt uuenduslikud, visioonilised ja glamuurselt pimestavad looming, mis peegeldab oma disainerite geniaalsust, tarkust ja oskusi. Guijiu 20 Kangete alkohoolsete jookide pakend peaks olema kõrgelt kiidetud, suundi seadev ja monumentaalne leiutis, mis pakub enneolematut väärtust. See Kuldauhinna A' Design Award võidudisain on suurejooneline, lugupeetud projekt, mis toob suurt kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Guijiu 20 Kangete alkohoolsete jookide pakend tekitab intensiivset soovi, äratab kirge, julgustab loovust ja lummab meid.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: Adopting the bottle shape of heaven round and earth square, it creates a unique visual identity. The combination of the annual rings and the lines of local terraces to express the concept of vintage and regional cultural characteristics, and highlights the brand's quality connotation of nobility, scarcity and excellence. The bottle pattern adopts the traditional patterns of local ethnic minorities, which not only shows the modern design aesthetics, but also conveys the deep humanistic emotions.
Mõõtmed ja pakend: box：140*110*275mm
bottle：115*62*223mm
Sildid: Soft Jiang-flavour Chinese spirits, Real vintage, Guijiu 20
Tootmistehnoloogia: Combined with traditional totems and modern craftsmanship, it reflects a dual pursuit of quality and culture by the brand. The bottle is made of high-transparency glass with a metallic cap, highlighting the high-end texture. The pattern of the bottle is composed of butterflies, phoenixes, birds, fish and other auspicious totems, which are shown in three-dimensional relief, symbolizing good luck and prosperity, and a year's supply of surplus. The label design integrates Guizhou's national landscape culture, with multi-colored blocks to show the regional characteristics, and integrates the brand's genes to convey the unique positioning of soft jiang-flavour. The square and round shape of the bottle symbolizes harmony and perfection, while the annual ring element highlights the sense of vintage, reinforcing the value attributes of the product as an aged liquor.
Disainiülesanne: The first challenge is that the similar products of this brand choose traditional shape of cylindrical bottles for older products, which has become a representative in consumers' mind, and blue is also a color rarely used for similar liquor products, so it is a challenge to establish a new product image against the traditional market and consumer cognition. The second challenge is the use of the bottle material, through a breakthrough technology of surface treatment to make the glass bottle with ceramic noble texture, and greatly reduces the cost of the bottle.
Uurimistöö: In the Chinese baijiu market, jiang-flavour Chinese spirits products usually adopt cylinder-shaped bottles and brown color tones for market acceptance. The question is how to break the prejudice against traditional products and better convey the region and folk culture of the region.
Inspiratsioon: Motivated by the unique human spirit and natural landscape of Guizhou, China. Through refining the traditional patterns and natural symbols of local ethnic minorities. It creates a baijiu product with brand characteristics and deep integration of local culture. It adopts the annual rings and the lines of local terraces to express the concept of vintage and regional cultural characteristics clearly.
Projekti kestus: The project launched in February 2021 and release to market in June 2024
Tööprotsess: Helping consumers find the ideal product was the key challenge in this project. The unique square shape of the bottle gives consumers a sense of grip that is unlike any other product of its kind, while the distinctive color and shape also make it easy for consumers to identify and pick up the product.
Meeskonnaliikmed: Liandong Zhang
Xueqian Zhang
Ru Li
Dongyan Ruan
Yunlei Zhou
Piltide autorid: Guizhou Guijiu Group Co., Ltd