Menhao Tea Tee pakend by Chushan Design is a highly esteemed winner of the very prestigious 2025 Kuldauhind A' Design Award in Pakendidisain Competition Category.

KuldPakend· 2025

Menhao Tea Tee pakend

by Chushan Design

Client: Shenzhen Chushan Design Culture Group Co., Ltd.

Kuldauhind A' Design Award Winner in Pakend Category

189,313

Verified Award Winner

Verify Award Status for #170869

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Menhao Tea Tee pakend

Menhao Tea on tee pakendisüsteem, mis on kujundatud arhiivikogu karbina. Disain paigutab kuus teekategooriat fülogeneetilisele puule koos päritolukoordinaatide, töötlemise ajajoonte ja maitseskaaladega. Iga sisemine kapsel esitab geograafilised koordinaadid, puu vanuse ja töötlemise üksikasjad, asendades ebamäärased degusteerimisterminid mõõdetavate väärtustega. Karp on valmistatud pestavast jõupaberist ja suletakse puuvillase nööriga, nii et karpi saab korduvalt kasutada. Pronksi- ja hõbefooliumtrükk märgistab teeoksa motiive ja parameetreid. Iga karp sisaldab 66 pakikest kaaluga 3,6 grammi.

The Recognition

About the Kuldauhind A' Design Award

Menhao Tea Tee pakend on Kuldauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse esmaklassilistele, imelistele ja silmapaistvatele disainidele. Kuldvõitjad on ülimalt uuenduslikud, visioonilised ja glamuurselt pimestavad looming, mis peegeldab oma disainerite geniaalsust, tarkust ja oskusi. Menhao Tea Tee pakend peaks olema kõrgelt kiidetud, suundi seadev ja monumentaalne leiutis, mis pakub enneolematut väärtust. See Kuldauhinna A' Design Award võidudisain on suurejooneline, lugupeetud projekt, mis toob suurt kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Menhao Tea Tee pakend tekitab intensiivset soovi, äratab kirge, julgustab loovust ja lummab meid.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This innovative system visualizes tea cultivation through biological phylogenetic trees, mapping six major tea categories with terroir coordinates, craft evolution timelines, and flavor matrices. The archival case uses washable kraft paper for extended utility, resonating with academic aesthetics in study environments. Each inner capsule details geo-coordinates, tree age, and processing parameters, synchronized with a traceable quality DB to empower scientific tea selection for Menhao Tea.
Dimensions & Packaging: Each box contains 66 pre-measured sachets (3.6g/sachet) scientifically calibrated for dedicated teapots, achieving ideal infusion strength through single brew optimization for Menhao Tea.
Tags: Archive, Tea, Pu'er, Philosophy, Theory
Production Technology: The closure system with cotton cord reinforcement and washable kraft paper enables sustainable reuse cycles. Bronze gold hot foil stamping creates tea-branch motifs as visual anchors, complemented by silver foil parameter indicators and tactile sticker overlays that enhance visual hierarchy - establishing an archival-grade gift system balancing academic rigor and modern aesthetics for Menhao Tea.
Design Challenge: By integrating archival design elements and heritage materials, this system transforms tea selection from sensory intuition to data-driven decisions, shifting Menghao Tea culture from ambiguous traditions to measurable quality benchmarks.
Research: The research aims to establish a scientific decision-making model for tea consumption through dual approaches: visual semiotic translation and material lifecycle testing . By quantifying intangible heritage techniques into measurable craft parameters, this initiative demystifies tea culture while innovating an archival paradigm for consumer goods.
Inspiration: Inspired by 19th-century botanical archives, this system decodes tea evaluation through scientific visual metrics. Chromatic scales, quantified flavor indicators , and origin traceability codes replace ambiguous descriptors like "mellow sweetness", constructing a verifiable decision-making framework for Menhao Tea selection.
Project Duration: The project was launched in Shenzhen, China in November 2024 and fully implemented by January 2025.
Operation Flow: The archival cord-sealed closure system transforms each unboxing into tactile document retrieval ritual. This material narrative bridges historical tea research with contemporary consumption scenarios, creating sensorial archive access points for Menhao Tea.
Team Members: Yin Peng
Li Linlin
Image Credits: Image : Photographer Wang yue, Menhao Tea , 2024.