Disainilahendus Gushu Jinzhu Kuivatatud puuviljade pakend, autor Chushan Design

Disainilahendus Gushu Jinzhu Kuivatatud puuviljade pakend, mille autor on Chushan Design, on kõrgelt hinnatud 2025 auhinna Kuldauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

KuldPakend· 2025

Gushu Jinzhu Kuivatatud puuviljade pakend

disainer: Chushan Design

Klient: Shenzhen Chushan Design Culture Group Co., Ltd.

Auhind Kuldauhind A' Design Award kategoorias Pakend

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Värvid

Disain

Teosest Gushu Jinzhu Kuivatatud puuviljade pakend

Gushu Jinzhu on kinkekarp, mis on loodud kuivatatud longani viljade jaoks. Karbil on kaane ja põhja struktuur ning selle mõõtmed on 360 korda 240 korda 90 millimeetrit. Välisküljel on kujutatud sajanditevanune longanipuu koos kuldfooliumis kirjaga, graveeritud tekstuuride ja kahe Loongi kujuga, mis on põimunud longani väätidega. Sisemine plakat kirjeldab traditsioonilist kuivatamiskäsitööd ja niiskuskindlat funktsiooni. Karbis on neli akrüülpurki botaaniliste etikettidega ning 130-millimeetrine seladonglasuuriga teekauss, mis toimib puuviljaalusena. Oranžpunane värv tähistab pidulikku sündmust.

Tunnustus

Auhinnast Kuldauhind A' Design Award

Gushu Jinzhu Kuivatatud puuviljade pakend on Kuldauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse esmaklassilistele, imelistele ja silmapaistvatele disainidele. Kuldvõitjad on ülimalt uuenduslikud, visioonilised ja glamuurselt pimestavad looming, mis peegeldab oma disainerite geniaalsust, tarkust ja oskusi. Gushu Jinzhu Kuivatatud puuviljade pakend peaks olema kõrgelt kiidetud, suundi seadev ja monumentaalne leiutis, mis pakub enneolematut väärtust. See Kuldauhinna A' Design Award võidudisain on suurejooneline, lugupeetud projekt, mis toob suurt kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Gushu Jinzhu Kuivatatud puuviljade pakend tekitab intensiivset soovi, äratab kirge, julgustab loovust ja lummab meid.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: Harvested from wild centuries-old longan trees, this packaging reimagines the Loong ("Chinese celestial guardian") as a spiritual anchor - the trunk morphs into its sinewy form adorned with botanical motifs, symbolizing nature's vitality. The front panel features "Twin Loong Playing with Pearl", where GuShu JinZhu becomes the celestial pearl, embodying auspiciousness. The seal script (Wang Yi Mao) collides with matte metal plaques, bridging heritage craftsmanship and cyber-esque futurism.
Mõõtmed ja pakend: The gift box measures 360mm*240mm*90mm, containing 4 jars of dried longan and a 130mm-diameter Song Dynasty Celadon Glaze tea bowl (gift included)
Sildid: Dried Fruit, Loong, Song, Ceramics, food
Tootmistehnoloogia: This Heaven-Earth Lid structure centers on a centuries-old tree with GuShu JinZhu (Centuries-Old Golden Longan) gold-foiled atop, radiating timeless grandeur. Engraved textures depict Twin Loong symbiotically coiled with longan vines, while an inner Republic-era poster details heritage craftsmanship and moisture-proof functionality. The set includes 1 Song Dynasty Celadon Glaze tea bowl (as fruit tray) and 4 acrylic jars with botanical stickers mirroring exterior motifs, achieving cohesive sophistication.
Disainiülesanne: How can we translate China's abstract historical legacy into a replicable visual symbolic system? By initiating "elemental archaeology" - excavating visual languages from Song Dynasty ceramics, the Twin Loong Playing with Pearl (Shuang Long Xi Zhu), and Republic-era newspapers - we construct a multi-layered symbolic framework. This system not only deepens young generations' connection to cultural identity but also manifests China's confidence in asserting its aesthetic sovereignty on the global stage.
Uurimistöö: This initiative revitalizes China's ancient traditions through youthifying time-honored brands like Wang Yi Mao, reinterpreting Song Dynasty utensil aesthetics, reconstructing the Loong (Chinese Dragon)'s localized narrative, and preserving longan's traditional craftsmanship. When heritage rejuvenation elevates artisans' incomes and eco-friendly materials upgrade industrial chains, design transcends aesthetics to become a social engineering catalyst - reshaping cultural ecosystems while driving sustainable economies.
Inspiratsioon: Loong, the spiritual totem of Chinese civilization, embodies the nation's vitality and historical continuity. Inspired by centuries-old longan trees - their roots evoking Loong's sinewy form, fruit textures mirroring sacred scales - we translate the Taoist philosophy of "tree metamorphosing into Loong, Loong birthing pearls" into contemporary design.
Projekti kestus: The project was officially launched in Shenzhen, China, in June 2024 and reached full implementation by November 2024.
Tööprotsess: The gift box orchestrates a multi-sensory unboxing journey. Its vibrant orange-red hue ignites festive joy and appetite stimulation. Functional compartments not only safeguard contents but also weave heritage storytelling - detailing the Celadon Glaze tea bowl's craftsmanship and time-honored longan dehydration techniques. The included Song Dynasty tea bowl, paired with golden longan, elevates the culinary ritual into a poetic homage to the Song literati's refined aesthetics.
Meeskonnaliikmed: Yin peng
Li linlin
Zeng menghao
Piltide autorid: Image #1: Photographer Lu Weiyu, KaiGua, 2024.
Image #2: Photographer Lu Weiyu, KaiGua, 2024.
Image #3: Photographer Lu Weiyu, KaiGua, 2024.
Image #4: Photographer Lu Weiyu, KaiGua, 2024.
Image #5: Photographer Lu Weiyu, KaiGua, 2024.