Masseria Auraterrae Loodusresort by Bepi Povia

Masseria Auraterrae Loodusresort by Bepi Povia is a highly esteemed winner of the very prestigious 2025 Rauaauhind A' Design Award in Arhitektuuri, hoonete ja rajatiste disain Competition Category.

RaudArhitektuur· 2025

Masseria Auraterrae Loodusresort

by Bepi Povia

Client: BPI&G + Partners

Rauaauhind A' Design Award Winner in Arhitektuur Category

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Verified Award Winner

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The Design

About Masseria Auraterrae Loodusresort

Masseria Auraterrae on loodusresort, mis asub Polignano a Mares, Apuulias, Itaalias. Projekti käigus taastati 3000-ruutmeetrine ajalooline hoone 120 000-ruutmeetrisel maa-alal. Kujundus järgib Juurte kontseptsiooni, mis väärtustab traditsioonilisi tavasid, kohalikke materjale ning põlvkondade jooksul edasi antud ehitustehnikaid. Kohapeal saadaolevad materjalid vähendavad transpordivajadust ja toetavad kohalikku majandust. Projekti on integreeritud vihmavee kogumine, taastuvenergia kasutamine ning orgaanilise jäätmete käitlemine. Säilitatud on kivist raidkirjad ja muud ajaloolised elemendid.

The Recognition

About the Rauaauhind A' Design Award

Masseria Auraterrae Loodusresort on Rauaauhinna A' Design Award võitja, prestiižikas tunnustus, mis antakse headele disainidele, mis vastavad professionaalsetele ja tööstuslikele nõuetele, mida oodatakse hästi disainitud töödelt. Raudvõitjad näitavad oma loojate suurt oskust, kõrget spetsialiseerumist, asjatundlikku mõistmist ja loomingulist võimekust. Masseria Auraterrae Loodusresort peaks olema kõrgelt hinnatud, imetletud ja armastatud looming, mis on praktiline ja uuenduslik. See Rauaauhinna A' Design Award võidudisain ühendab tööstuse parimaid tavasid ning tal on pädevad tehnilised omadused, mis on seotud oskusteabe ja andega. Masseria Auraterrae Loodusresort on austatud oma põhjalikkuse eest ning on loodud pakkuma elukvaliteedi parandusi, mis aitavad teha maailma paremaks paigaks.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Masseria Auraterrae is made with Roots Philosophy. The Roots concept integrates indigenous knowledge into architectural design by valuing traditional practices, local materials, and construction techniques passed down through generations. This approach not only preserves cultural heritage but also promotes sustainable and contextually relevant design.
Dimensions & Packaging: 3000 Sqm Historical Building
120000 Sqm Land Management
Tags: Puglia, Resort, Vineyard, Travel Exeperiences, Best Pratice, Roots Design, Bepi Povia
Production Technology: Masseria Auraterrae is Sustainability and Resilience project
centrated to the Roots Concept, re-using Local Materials, Reducing environmental impact by using locally available materials, decreasing the need for transportation and promoting the local economy. The building was made byTraditional Construction Techniques as applyng construction methods that have proven to be sustainable and adaptable over time. The Roots Concept implement rainwater harvesting systems, renewable energy sources, and organic waste management.
Design Challenge: Projects offering an immersive experience, transforming spaces into places that tell a story and engage the senses.
Application of the experiential tourism concept, where guests of five-star hotels can experience Puglian culture through design and the surrounding environment.
Research: Every part of the Histric Building is a careful recovery of what already existed, including the vegetable gardens in the ancient walls, the church, the reception areas and the refectory. The oldest historical elements found have been preserved, even where they are not very functional, but express great historical value. Some elements are no longer found today, unfortunately. In the face of the many epigraphs that we have found on the masseria and cleaned so that every traveler could read and interpret them according to their own sensitivity, many others have been lost; I think of the stone inscription that was located above the entrance to the garden of the officinal herbs that was removed over time as well as other tombstones that told the history of the place.
Inspiration: Architecture can empower local communities by actively involving them in the design and construction process. This approach ensures that projects reflect the needs and aspirations of the community, promoting local pride and social cohesion.
Project Duration: The Project started in 2022 and was ready for public in June 2024
Polignano a Mare, Puglia, Italy
Operation Flow: Bepi Povia is a renowned Italian interior designer and garden designer, known for creating the concept of Roots Design on South Italy, Puglia. This innovative style originates in Puglia and is deeply inspired by local craftsmanship and traditions rooted in the Puglian territory. The Auraterrae embraces an entire philosophy centered on cultural roots, the land, and authentic experiences.