Pronks Pakend · 2025
Eternal Moon Mooncake'i pakend
- Pronksauhind A' Design Award 2025 in Pakend
- CLIENT: Eternal Moon
- Estimated Number of Design Views: 16,003
- Verification code F8E69F7CC4 · Verify this award
Colors
About Eternal Moon Mooncake'i pakend
Eternal Moon on kinkekarp, mis on loodud mooncake'ide jaoks. Pakend kujutab sügiskeskpäeva teemat laiast vaatenurgast, jättes kõrvale traditsioonilised legendid ning keskendudes kuu igavikulisusele ja inimeste ühisele saatusele. Kunstiteos näitab kuud kaheksas erinevas keskkonnas: tuli, lilled, kivid, pilved, meri, tuul, mäed ja mets. Kasutatud on erivärvitrükki ja kuumfoolium-trükitehnikat. Välimise karbi mõõtmed on 335 x 75 x 195 millimeetrit ning see sisaldab väiksemaid mooncake-karpe mõõtmetega 70 x 70 x 35 millimeetrit.
About the Pronksauhind A' Design Award
Eternal Moon Mooncake'i pakend on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Eternal Moon Mooncake'i pakend peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Eternal Moon Mooncake'i pakend rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.
Press Kit
- Unique Properties
- "Eternal Moon" 2023 Mid-Autumn Art Gift Box. We chose to talk about an ancient proposition from another perspective, no longer using Chang'e flying to the moon as the background, nor the moon rabbit pounding medicine, but standing in the context of the post-epidemic era, from a more grand and broad standpoint, we discussed the community of human destiny and the eternity of the moon.
- Dimensions & Packaging
- Gift Box Length 335mm x Width 75mm x Height 195mm，Mooncake Box Length 70mm x Width 70mm x Height 35mm.
- Tags
- Branding, Packaging, Eternal Moon
- Production Technology
- The printing technologies we use are spot color printing and hot stamping process.
- Design Challenge
- The challenge of packaging design lies in how to cleverly integrate the moon with natural elements such as wind, fire, and clouds, and construct a harmonious and symbiotic natural community through design. This creative process is extremely complex and challenging, and tests the designer's deep understanding of natural aesthetics and innovative expression capabilities.
- Inspiration
- The inspiration for the packaging comes from the energy balance between the moon and 8 different fields on the earth, which are divided into the moon in fire, the moon in flowers, the moon in stones, the moon in clouds, the moon in the sea, the moon in the wind, the moon in the mountains, and the moon in the forest. Share a box of food with worthy people, treasure a theme painting together, or convey a bit of friendship to others, and put an end to the barriers of the past three years.
- Project Duration
- The project started in June 2023 in Suzhou, China and finished in August 2024 in Suzhou, China.
- Operation Flow
- With unique design perspective and exquisite craftsmanship as its core, the packaging is committed to using cutting-edge design concepts, subverting traditions, and carefully reshaping a mooncake brand that fits the aesthetics and needs of consumers in the new era.
- Patents
- Copyrights belong to Suzhou SoFeng Design Co.,Ltd., 2023.
- Image Credits
- Image #1, Image #2, Image #3, Image #4, Image #5: Photographer Jiayi Lu, 2024.
