Disainilahendus Planetarium Kultuuri- ja loometooted, autor Alan Guo

Disainilahendus Planetarium Kultuuri- ja loometooted, mille autor on Alan Guo, on kõrgelt hinnatud 2025 auhinna Hõbeauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

HõbePakend· 2025

Planetarium Kultuuri- ja loometooted

disainer: Alan Guo

Klient: Beijing Planetarium

Auhind Hõbeauhind A' Design Award kategoorias Pakend

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Värvid

Disain

Teosest Planetarium Kultuuri- ja loometooted

See termospudel on osa laiemast tootesarjast, mis hõlmab templeid, järjehoidjaid, kleeplinte, kotte ja muid esemeid. Astronautidest inspireeritud disainid vahendavad kaalutuse tunnet ja uurivad inimkonna ja universumi vahelist suhet. Leviteeruvast kosmoseteemalisest tassist kuni kottini, millel on kujutatud käsi, mis hoiab astronaudi eluliini, kehastab iga toode kujutlusrikast jutustamist. Kollektsiooni eesmärk on äratada avalikkuse uudishimu kosmose vastu ja edendada ratsionaalset ning läbimõeldud perspektiivi inimkonna kohast selles.

Tunnustus

Auhinnast Hõbeauhind A' Design Award

Planetarium Kultuuri- ja loometooted on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Planetarium Kultuuri- ja loometooted peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Planetarium Kultuuri- ja loometooted on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: This series of cultural products, featuring astronauts as its central theme, explores the relationship between humanity and the universe. By combining space exploration with reflections on the connection between humans and Earth, the design stands out. It inspires curiosity about astronomy and encourages a deeper understanding of our relationship with nature and the cosmos, fostering a correct worldview and cosmic perspective. The unique fusion of art, science, and philosophy distinguishes it from traditional designs.
Mõõtmed ja pakend: 25*40cm Inflatable bag, Screen printing
Sildid: Planetarium, Cultural and Creative Merchandise, Universe
Tootmistehnoloogia: Inflatable bag,Screen printing, Put the screen-printed thermos cup into the bag, Visually increases the floating feeling of astronauts
Disainiülesanne: In this design project, the client smoothly approved our proposal. The biggest challenge, however, was turning the concept into tangible, marketable products.

To ensure the practicality of our ideas, we personally purchased and tested various drawstring bags with different materials and sizes to find the most suitable option for the vacuum flask packaging.

Additionally, since this was not a single product but a series developed for the entire planetarium, we had to coordinate with multiple suppliers. This involved sorting out key factors such as materials, dimensions, and pricing for each product.

For a graphic design studio, managing these production details and cross-functional coordination presented a significant challenge, but it was also a valuable learning experience.
Uurimistöö: This is a cultural and creative project developed for a planetarium. The designer drew inspiration from the Voyager spacecraft’s image of Earth taken from deep space—a tiny blue dot that invites us to rethink the relationship between humans and Earth, and between humanity and the universe.

To convey this perspective, the designer created a series of astronaut-themed cultural products. When visitors imagine themselves as astronauts, they gain a new vantage point from which to understand human existence and the cosmos, helping to form a more grounded worldview and cosmic perspective.

For example, the astronaut-themed tote bag requires the user to grip it tightly—symbolizing the responsibility of holding a partner’s life in one’s hands. The vacuum flask packaging, designed with a floating visual effect, subtly reminds us that something as common as water is not so easily obtained in space.

Through these designs, the project encourages people to reflect on their everyday lives, recognize the preciousness of resources, and develop a deeper appreciation for life itself.
Inspiratsioon: This collection of cultural products revolves around the astronaut’s perspective, inspired by the famous image of Earth as a tiny, lonely blue dot captured by the Voyager spacecraft. It reflects humanity’s curiosity about the universe and the importance of looking back at our home, Earth. Through astronaut-themed designs, these products aim to ignite interest in astronomy and inspire reflection on our relationship with each other and the planet.
Projekti kestus: This project started in May 2020 and ended in July. It was sold in the planetarium in September and received many positive reviews from consumers.
Tööprotsess: The use of inflatable bags makes the astronauts look more like they are floating, increasing the experience and fun of the audience buying the product.