Disainilahendus Sui Li Hiina baijiu pakend, autor Zhejiang Firstdot

Disainilahendus Sui Li Hiina baijiu pakend, mille autor on Zhejiang Firstdot, on kõrgelt hinnatud 2025 auhinna Hõbeauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

HõbePakend· 2025

Sui Li Hiina baijiu pakend

disainer: Zhejiang Firstdot

Klient: Anhui Golden Seed Winery Co., Ltd.

Auhind Hõbeauhind A' Design Award kategoorias Pakend

21,619

Kinnitatud auhinna võitja

Kinnita auhinna staatus disainile #172275

Vaata A' Design Award lehel Pressiteade Auhinna märgis

Värvid

Disain

Teosest Sui Li Hiina baijiu pakend

Sui Li on pakendidisain Hiina baijiu jaoks. Pudel on valmistatud kõrge boorisisaldusega borosilikaatklaasist, mis on valitud selguse ja korrosioonikindluse tõttu, nii et joogi värvus jääb nähtavaks. Kuldne seemnekujuline etikett on toodetud metallilise siirdetrükiga, mis loob kolmemõõtmelise efekti. Seemnesoonte tekstuur pudeli pinnal lisab kombatava kvaliteedi. Kinkekarbis on kasutatud hõbedast kartongi siiditrükis valgete jõekontuuridega, mida on viimistletud UV-töötlusega. Kuld, must ja valge moodustavad selge kontrasti. Seemnekujund viitab kasvule ja joogi looduslikule päritolule.

Tunnustus

Auhinnast Hõbeauhind A' Design Award

Sui Li Hiina baijiu pakend on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Sui Li Hiina baijiu pakend peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Sui Li Hiina baijiu pakend on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: Sui Li means a gift of nature, connecting humanity with the natural world, the past with the present. Each sip invites appreciation of natural beauty and the power of time. The packaging centers around the imagery of seeds, blending natural elements, Eastern philosophy, and modern design. The bottle features a texture resembling seed veins and a seed shaped label, visually narrating the cycle of life. Gold, black, and white contrast starkly on the bottle, creating a memorable brand identity.
Mõõtmed ja pakend: 85*85*176
Sildid: Chinese Baijiu Packaging, New Chinese Aesthetics, Seed Imagery, Geography and Culture, Bold Color Contrast
Tootmistehnoloogia: The bottle is crafted from high borosilicate glass, chosen for exceptional clarity and corrosion resistance to perfectly display the hue and quality of the liquor.
The golden seed label combines metallic transfer printing with specialized techniques, presenting a more three dimensional and vivid effect.
For the gift box, silver cardstock forms the base, while screen printed white river contours is further enhanced with UV processing for detail precision and refinement.
Disainiülesanne: To create an emotional bond between the brand and consumers, the packaging visually narrates a life journey of the seed from beginning to full growth. The gold seed shaped label bears Chinese characters of Sui Li, meaning the gift of nature. This is complemented by the seed vein texture on the bottle, symbolizing the continuum of life and the maturation of premium liquor. The color combinations and river contours on the box amplify the natural essence and geographic distinction of the brand.
Uurimistöö: The rise of new Chinese aesthetics reflects current market trends, where designs blending natural elements, Eastern philosophy and contemporary techniques resonate deeply with consumers. The geographic distinction of the golden brewing zone at latitude 33 degrees north creates a competitive edge for the brand. Building on these insights, the design centers around the imagery of seeds. Every packaging element communicates the brands dedication to nature, craftsmanship, and cultural value.
Inspiratsioon: The design is inspired by Eastern natural philosophies and the vitality embodied in seeds. As the origin of life, seeds represent nurturing, growth, and infinite potential, much like the transformation process from raw materials to premium Chinese Baijiu. Other key visual elements include the golden brewing region at latitude 33 degrees north with its unique natural advantages, and the rivers representing the flow and continuation of life.
Projekti kestus: The design and development of this project started in Anhui, China, in December 2024. It is scheduled to be launched in China, in December 2025.
Tööprotsess: The packaging design prioritizes user experience. The seed vein texture on the bottle surface and metallic gold seed label enhance overall visual appeal while bringing tangible natural charm to consumers with tactile interaction.
Product information is presented with clear visual hierarchy, enabling immediate understanding of key attributes.
Meeskonnaliikmed: Qiaoling Xu
Xueyu Xie
Shuyu Qiao
Xudong Wang
Weiwei Lou