Disainilahendus Roots Zine'id, autor Xun Zuo

Disainilahendus Roots Zine'id, mille autor on Xun Zuo, on kõrgelt hinnatud 2025 auhinna Pronksauhind A' Design Award võitja konkursi kategoorias Trükise ja avaldatud meedia disain.

PronksTrükis· 2025

Roots Zine'id

disainer: Xun Zuo

Klient: Xunzuodesign

Auhind Pronksauhind A' Design Award kategoorias Trükis

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Kinnitatud auhinna võitja

Kinnita auhinna staatus disainile #172635

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Värvid

Disain

Teosest Roots Zine'id

See moodulväljaanne koosneb zine'idest, millest igaüks on loodud visuaalse keelega, mis peegeldab jutustajate identiteeti. Keskendudes New Yorgi kohvikutele, jäädvustab see, kuidas uued sisserändajad leiavad seoseid ja kuuluvustunnet. Õmmeldud ja vaakumsuletud formaat kutsub esile mööduvuse ja emotsionaalse pinge tunde. Isiklike lugude kaudu paljastab projekt väikeettevõtete sotsiaalset väärtust ning määratleb emotsionaalse disaini ümber kaasatuse vahendina.

Tunnustus

Auhinnast Pronksauhind A' Design Award

Roots Zine'id on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Roots Zine'id peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Roots Zine'id rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: A book of zines, each a voice, a mood, a rhythm. Designed with visualized personal styles from the storyteller, these fragments emerge from coffee shops in New York, where new immigrants seek connection in a fast moving city. Loosely sewn and vacuum sealed, the form speaks of impermanence. This modular archive becomes both vessel and invitation, mapping emotion, honoring small businesses, and asking what design can do when it listens.
Mõõtmed ja pakend: 203.2 mm x 139.7 mm zine, 6 zines total, 120 pages, printed media with sewn binding, vacuum sealed in a plastic bag.
Sildid: Zine, Book, Ethnographic Research, Branding, Customer Experience
Tootmistehnoloogia: A modular collection of zines, each using different paper stocks, printing methods, and a mix of sewn and Coptic binding. Every material choice was shaped by conversations with storytellers. Inspired by the Chinese Red Thread legend, the bindings reflect connection and distance. A business card included in the set acts as an invitation, extending the narrative and welcoming new voices into the ongoing story.
Disainiülesanne: The biggest challenge was conducting interviews with storytellers in a neutral, non leading way, helping them share their stories without guiding them toward specific narratives about their relationship with coffee and local culture. This was particularly challenging because the influence of environment, brand design, and tone on consumers, especially who are not native speakers, is often indirect.
Uurimistöö: This research combines qualitative and quantitative methods to explore how coffee connects foreign individuals to local communities. It aims to understand how cafe branding influences consumer decision making. Data was collected through interviews, questionnaires, and cultural probes with over 40 participants. The findings emphasize the significance of emotional connections in branding and suggest that businesses can enhance consumer engagement by focusing on emotional design in real life interactions.
Inspiratsioon: Coffee branding often reflects local culture and community, as coffee shops serve as social anchors. As a former international student, I saw coffee, a global symbol, as a bridge to belonging. I visited local cafes across New York, gathering stories from outsiders and navigating connections. This project is both a storytelling platform and a reflection on how brand and experience design shape human relationships.
Projekti kestus: An ongoing project started in August 2022. The most recent update was in July 2024.
Tööprotsess: This book, or zine collection, connects with readers through print in a tangible way. Its unique visual language tells stories while reflecting the personal style of each storyteller. The first zine introduces the inspiration of the project, followed by others sharing diverse stories, reinforcing community. The final zine guides readers on how to participate and invites them to contribute. A business card on the vacuum sealed packaging provides submission details.