Disainilahendus Geneus DNA and Gatta Jaekaupluse sisekujundus, kohviku sisekujundus, autor After Design Living and Space Co.,Ltd.

Disainilahendus Geneus DNA and Gatta Jaekaupluse sisekujundus, kohviku sisekujundus, mille autor on After Design Living and Space Co.,Ltd., on kõrgelt hinnatud 2025 auhinna Hõbeauhind A' Design Award võitja konkursi kategoorias Siseruumide ja näitusedisain.

HõbeInterjöör· 2025

Geneus DNA and Gatta Jaekaupluse sisekujundus, kohviku sisekujundus

disainer: After Design Living and Space Co.,Ltd.

Klient: After Design Living and Space Company Limited

Auhind Hõbeauhind A' Design Award kategoorias Interjöör

27,353

Kinnitatud auhinna võitja

Kinnita auhinna staatus disainile #172873

Külasta lehte Vaata A' Design Award lehel Pressiteade Auhinna märgis

Värvid

Disain

Teosest Geneus DNA and Gatta Jaekaupluse sisekujundus, kohviku sisekujundus

Geneus DNA ja Gatta on multifunktsionaalne jaekaupluse sisekujundus, mis ühendab personaalse geneetilise testimise teenused kohvikuga. Nimi Gatta tuleneb neljast DNA alusest A, C, G ja T, sümboliseerides personaalset tervist. Projekt hõlmab kahte kõrvuti asetsevat 6 korda 5 meetri suurust üksust, kokku 60 ruutmeetrit. Ühel poolel pakutakse geneetilist testimist, teisel serveeritakse kohvi. Roostevaba teras, läbipaistev polükarbonaat, kaarjad jooned ja LED-ribavalgustus loovad futuristliku ilme. Avatud planeering juhib külastajad teadusest mugavuseni, muutes testimise vähem hirmutavaks.

Tunnustus

Auhinnast Hõbeauhind A' Design Award

Geneus DNA and Gatta Jaekaupluse sisekujundus, kohviku sisekujundus on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Geneus DNA and Gatta Jaekaupluse sisekujundus, kohviku sisekujundus peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Geneus DNA and Gatta Jaekaupluse sisekujundus, kohviku sisekujundus on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: This interior concept integrates Geneus DNA’s personalized genetic services and GATTA Café, reflecting the brand’s innovation and accessibility. "GATTA" derives from the four DNA bases—A, C, G, T—symbolizing personalized health. Like DNA, the design adapts and merges functions dynamically, aligning with the brand’s focus on precision. Minimalist lines, clean details, and a futuristic palette express the brand’s ethos, connecting science with lifestyle.
Mõõtmed ja pakend: The project consists of two adjacent units, each measuring 6x5 meters, totaling 60 square meters. One side houses Geneus DNA, offering personalized genetic testing services, while the other is GATTA Café, a lifestyle-driven coffee shop. Though distinct in function, both spaces are unified through design to make the experience feel less intimidating, creating a seamless blend of science and lifestyle.
Sildid: Retail Design, Geneus DNA, Gatta Cafe, Shop design, Store Design, After Design Living and Space, After Design Studio, Montfort del Rosario School of Architecture and Design, AAU
Tootmistehnoloogia: The design uses stainless steel, transparent polycarbonate, and curved lines to create a sleek, modern aesthetic that immerses visitors into the world of GATTA. LED strip lighting enhances the futuristic vibe, while the open layout adds functionality and visual appeal. The aroma of expertly crafted coffee fills the air, enhancing the experience. Every element is designed to make customers feel as though they’ve stepped into a world of innovation, leaving them with a lasting desire to return.
Disainiülesanne: The project faced several challenges: merging diverse functions in one space, balancing a bold brand vision with budget limits, and complying with strict mall rules such as height restrictions and visibility. We also had to ensure the design stood out without blocking nearby shops. New materials required on-site experimentation, and the client initially rejected the concept for feeling unwelcoming. With clear explanation and teamwork, we earned approval and completed the build within tight, nighttime-only hours.
Uurimistöö: This research combined in-depth brand analysis with user behavior studies to craft a space where advanced health tech meets everyday familiarity. Using interviews, surveys, and customer journey mapping, we uncovered key barriers—intimidation, inaccessibility, and unfamiliarity. By integrating these insights, the design transforms a clinical service into a lifestyle experience, enhancing engagement, supporting business growth, and redefining how society interacts with personalized healthcare
Inspiratsioon: Inspired by the potential of personalized health, we envisioned a space where advanced genetic science is reimagined through design. The idea began with the challenge of making DNA testing feel less intimidating. By pairing it with a familiar café experience and drawing from the futuristic themes of the film Gattaca, we created a concept that transforms scientific exploration into a bold, engaging spatial narrative that sparks curiosity and connection
Projekti kestus: The store, located on the G-floor of Seacon Square Mall in Srinakarin, Bangkok, Thailand, began construction in November 2023 and was completed in December 2023, taking approximately one month. Positioned in the central void of the mall, the shop benefits from high visibility, making it an eye-catching spot for visitors. The strength of the branding and design is so impactful that the mall invited the store to occupy this prime location, aiming to drive foot traffic and attract customers to the mall. This second branch follows the success and strong interest of the first location.
Tööprotsess: This space operates as a dynamic fusion of two distinct functions—Geneus DNA store and GATTA Café—creating a seamless, interactive experience. The design transforms through adaptable layouts and precise material choices, guiding visitors from scientific discovery to lifestyle comfort. Key frames include the welcoming café area and the informative DNA zone, where customers engage in a personalized journey. The integration of technology, design, and ambiance ensures an optimized, memorable experience, fostering deeper engagement.
Patendid: After Design Living and Space Co.,Ltd., 2025
Meeskonnaliikmed: Interior designer: Mr. Vacharapon Saetung
Interior designer: Ms. Jittsuphang Virachditchaphong