Disainilahendus Wuliangye Yuandingjinsheng Alkoholipakend, autor Sinong Wu

Disainilahendus Wuliangye Yuandingjinsheng Alkoholipakend, mille autor on Sinong Wu, on kõrgelt hinnatud 2026 auhinna Pronksauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

PronksPakend· 2026

Wuliangye Yuandingjinsheng Alkoholipakend

disainer: Sinong Wu

Klient: Sinong Creative

Auhind Pronksauhind A' Design Award kategoorias Pakend

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Värvid

Disain

Teosest Wuliangye Yuandingjinsheng Alkoholipakend

Wuliangye Yuandingjinsheng on pakendidisain Hiina baijiu jaoks, mida serveeritakse pulmapidudel. Karp avaneb väljatõmmatava mehhanismi abil nii, et kaks tušimaali stiilis joonistatud pandat näivad teineteist embavat. Kuus illustreeritud etappi ühisest elust on seotud pakendi avamise sammudega. Pudeli kuju põhineb bambusel ning kork järgib traditsioonilise tikitud palli vormi. Pakend on valmistatud taaskasutatavast tselluloosimaterjalist. Spiraalne pudelisuu võimaldab pudelit taaskasutada tassi või vaasina.

Tunnustus

Auhinnast Pronksauhind A' Design Award

Wuliangye Yuandingjinsheng Alkoholipakend on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Wuliangye Yuandingjinsheng Alkoholipakend peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Wuliangye Yuandingjinsheng Alkoholipakend rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: This is the chinese wedding banquet&love Baijiu packaging design.
In China, the design style of traditional wedding banquet and love wine packaging has made some young consumer groups feel tired.
Designers hope to break through traditional styles and use interesting and interactive designs to bring new experiences to young consumers. This design is not just a packaging, but more like a 'program', creating a sense of atmosphere.
Compared to similar products, this design is more focused and has a clearer target audience. Through love and interaction, it conveys the unique design of product packaging, bringing consumers a better product experience.
Mõõtmed ja pakend: 255mmX120mmX100mm
Sildid: Panda，Love，Interactive Packaging Design，Chinese Baijiu
Tootmistehnoloogia: The design is made of recyclable pulp material, which is easy to recycle and reuse. In terms of bottle mouth design, a spiral pattern opening method is adopted, which can be used as a water cup by consumers after reference. In addition, it is believed that such an interesting design will most likely be kept by consumers as a container or vase after use.
Disainiülesanne: The difficulty of this project lies in designing a unique style that brings a sense of ceremony and surprise to young consumers.
In China, the design style of traditional liquor packaging has made more and more consumers, especially young consumers, feel bored. Designers hope to break through traditional styles and use interesting and interactive designs to bring new consumer experiences to young consumers;
Designers hope to design a product in a specific scenario that makes the product more focused and the target audience more clear. Clear design goals are beneficial for product marketing and provide consumers with a better experience. Love is something that allows young people to resonate with and appreciate, conveying our unique design through love.
Uurimistöö: This is a project that creates an interactive, cute, and fun core for consumers. In terms of emotional appeal, through interactive design, the six stages of getting to know each other, deepening understanding, getting married, having children, and growing together are combined with illustration design to make consumers feel interesting and novel, thus attracting them.
Inspiratsioon: The task of this project is to apply the concept of fun and interaction to bring new experiences to young consumers.
The brand originates from Sichuan, the hometown of giant pandas, and "yuandingjinsheng" means destined to be together. Using ink painting style and personification techniques, compare the cute panda to two people in love. By combining the six stages of acquaintance, in-depth understanding, marriage, childbirth, and mutual growth with the opening method of packaging design, a unique and interesting interactive experience is created. The inspiration for the bottle design comes from bamboo, and the shape of the bottle cap comes from Xiuqiu (an ancient Chinese mascot and textile).
Projekti kestus: Complete the design in Chengdu, China in the first quarter of 2025.
Tööprotsess: The box shaped design features an interactive opening through a pull-out mechanism, where two adorable pandas embrace each other. Providing emotional value to consumers through unique design forms is rarely seen in similar Chinese wines. All consumers who see this design can easily use this packaging.
Patendid: Sinong Wu
Designed by Sinong Creative, Sinong Creative has the right to showcase and participate in design competitions.
Meeskonnaliikmed: Sinong Wu
Piltide autorid: Sinong Wu
Designed by Sinong Creative, Sinong Creative has the right to showcase and participate in design competitions.