Raud Pakend · 2026
Fountain Of Fortune Esmane funktsioon: Uusaasta pakend
by Tingwei Chang - Bank Sinopac
- Rauaauhind A' Design Award 2026 in Pakend
- CLIENT: Bank SinoPac
- Estimated Number of Design Views: 6,189
- Verification code BE5E254E85 · Verify this award
Colors
About Fountain Of Fortune Esmane funktsioon: Uusaasta pakend
Raamatu tekst: See kingikomplekt sisaldab illustreeritud pakendit, milles on kaks purki Prosperity Water'i ja interaktiivne mobiilne punane ümbrik. Disain tõlgendab traditsioonilist kinkimist ümber visuaalse jutustamise, sümboolsete elementide ja integreeritud digitaalse interaktsiooni kaudu. Ühendades klassikalise uusaastakujunduse tänapäevaste interaktiivsete funktsioonidega, esitleb projekt nii füüsilisi kui ka digitaalseid komponente ühtses pidulikus kogemuses. Traditsiooniliste sümbolite ja digitaalse interaktsiooni integreerimine peegeldab lähenemist, mis ühendab väljakujunenud kultuuritavad tänapäevaste suhtlusviisidega.
About the Rauaauhind A' Design Award
Fountain Of Fortune Esmane funktsioon: Uusaasta pakend on Rauaauhinna A' Design Award võitja, prestiižikas tunnustus, mis antakse headele disainidele, mis vastavad professionaalsetele ja tööstuslikele nõuetele, mida oodatakse hästi disainitud töödelt. Raudvõitjad näitavad oma loojate suurt oskust, kõrget spetsialiseerumist, asjatundlikku mõistmist ja loomingulist võimekust. Fountain Of Fortune Esmane funktsioon: Uusaasta pakend peaks olema kõrgelt hinnatud, imetletud ja armastatud looming, mis on praktiline ja uuenduslik. See Rauaauhinna A' Design Award võidudisain ühendab tööstuse parimaid tavasid ning tal on pädevad tehnilised omadused, mis on seotud oskusteabe ja andega. Fountain Of Fortune Esmane funktsioon: Uusaasta pakend on austatud oma põhjalikkuse eest ning on loodud pakkuma elukvaliteedi parandusi, mis aitavad teha maailma paremaks paigaks.
Press Kit
- Unique Properties
- This gift set features a picture-book-inspired package, twin cans of Prosperity Water, and an interactive mobile red envelope. It reimagines traditional gifting as a multisensory experience, blending storytelling, symbolic design, and digital engagement for modern audiences.
- Dimensions & Packaging
- Box Size: 210mm x 150mm x 80mm
Material: 1200gsm cardboard with specialty red paper and foil details
Print: CMYK + gold foil + spot UV
Inner: 2 x 330ml aluminum cans (custom wrap)
Add-ons: QR code activation, integrated storytelling lid print - Tags
- Lunar New Year, Gift Box, Prosperity Water, Red Envelope, Digital Ritual, DAWHO, Snake Year, Cultural Packaging, Fortune, Gold Snake
- Production Technology
- The packaging utilizes rigid cardboard wrapped in soft-touch red matte paper with precision foil stamping and spot UV finishing. The interior is lined with gold foil for enhanced visual impact. The twin beverage cans are made of aluminum and feature full-body printing for maximum brand visibility.
- Design Challenge
- A primary challenge was achieving harmony between physical tactility and digital engagement. The team needed to align symbolic elements, such as snakes, gold, water, and the color red, with DAWHO's minimalist visual identity. The packaging had to serve both as a culturally resonant ceremonial object and as a seamless gateway to the mobile interaction experience.
- Research
- This project explores how modern banking can merge with traditional gifting customs. Based on research into Taiwanese Lunar New Year practices and the symbolism of red envelopes, the design creates a hybrid experience that connects analog rituals with digital interaction, maintaining emotional value while embracing technology.
- Inspiration
- Inspired by Chinese folklore about golden snakes bringing wealth and the custom of drinking fortune water for prosperity, this design reinterprets traditional beliefs through a contemporary perspective. The illustration of the Fountain of Fortune and the integration of a digital red envelope experience present ancient cultural elements in an accessible, playful, and meaningful format for modern audiences.
- Project Duration
- Design Period: July 2024-October 2024
Production and Launch: November 2024
Location: Taipei, Taiwan - Operation Flow
- Upon opening the box, users find two cans of "Prosperity Water," representing good fortune. The experience continues digitally through DAWHO’s mobile app, where users send New Year blessings via a red envelope event. Although the product lacks embedded technology, it is central to the brand’s holiday campaign.
- Patents
- The design, illustrations, and concept are original creations owned by Bank SinoPac. All rights reserved.
- Image Credits
- All images by Bank SinoPac.
