Shibuya Tsutaya Kaubanduskompleks by Tonerico:Inc.

Shibuya Tsutaya Kaubanduskompleks by Tonerico:Inc. is a highly esteemed winner of the very prestigious 2026 Hõbeauhind A' Design Award in Siseruumide ja näitusedisain Competition Category.

HõbeInterjöör· 2026

Shibuya Tsutaya Kaubanduskompleks

by Tonerico:Inc.

Hõbeauhind A' Design Award Winner in Interjöör Category

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Verified Award Winner

Verify Award Status for #174328

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Colors

The Design

About Shibuya Tsutaya Kaubanduskompleks

Shibuya Tsutaya on kaubanduskompleks, mis asub Tokyos Shibuya ristmikul. Hoone kooriti tagasi oma konstruktsioonilise skeletini ning paljad ruumid ühtlustati hallides materjalides, moodustades neutraalse lõuendi. Igal kahel keldrikorrusel ja seitsmel maapealsel korrusel on oma iseloom, kuid iga ala on teadlikult jäetud viimistlemata, et võimaldada tulevasi muutusi. Mitteolulised elemendid eemaldati, et luua selged vaatejooned ja lihtne liikumisteede loogika. Külastajaid teenindavad umbes 500 istekohta ja digitaalsed teabetahvlid ning fassaadil olev suur ekraan näitab uudiseid ja sündmuste teavet.

The Recognition

About the Hõbeauhind A' Design Award

Shibuya Tsutaya Kaubanduskompleks on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Shibuya Tsutaya Kaubanduskompleks peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Shibuya Tsutaya Kaubanduskompleks on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Shibuya TSUTAYA was stripped down to its structural skeleton, with the raw space unified in gray materials to create contrast with later-added elements and to preserve an “unfinished” canvas throughout the building.
While each floor maintains its unique character, no area is ever fully designed—each is intentionally left open-ended. This deliberate unfinished incompleteness suggests the potential for future transformation.
Dimensions & Packaging: On the first floor, the entrance was widened by adjusting the angle of the sash doors, and a secondary entrance was added on the Center-Gai shopping street side along the diagonal axis.
To accommodate the building's complex layout, comprising two basement levels and seven floors above ground, and its reliance on escalators for vertical circulation, all non-essential elements beyond regulatory requirements were removed to create a clear, connected spatial flow with uninterrupted sightlines.
Tags: Shibuya, TSUTAYA, Renewal, Unfinished Space, Skeletonization, Flexible Space, Commercial Facility, Visual Connectivity, Dynamic Design, Evolving City
Production Technology: To maximize the floor area on every level, the core zones—including back-of-house spaces—were organized so that, even in their bare state, they serve as a neutral spatial backdrop.
Alongside this structural skeletonization, the bare spaces were unified with gray materials to distinguish them from the elements inserted later, intentionally leaving a gray “canvas” throughout the space.
Design Challenge: Since visitors come from diverse countries and regions, the circulation plan needed to be intuitive and encourage proactive movement.
Additionally, to facilitate information access within the facility, strategically placed digital directories provide updates using minimal text and strong visuals—benefiting users while also easing operational demands.
Research: Shibuya is a town where people from many different countries, regions, and generations come and go. Therefore, we conducted thorough research on the surrounding area. We surveyed people in the town to learn what they currently need and what is lacking, and we reflected these findings in the floor layout. For example, many respondents noted a lack of places to rest, so we decided to include approximately 500 seats in the facility.
Inspiration: Shibuya is a hub of creative energy—constantly evolving, and defined by its openness to change and its allure as an unfinished city. This nature inspired the project’s core concept: “leaving space unfinished.”
The concept took years to develop, beginning with a full structural reset to explore the site's potential. Located directly at Shibuya Crossing, the design reimagines how the space can respond to the present moment and act as a new cultural platform.
Project Duration: The project was launched in Tokyo on March 5, 2021, and opened in Shibuya, Tokyo on April 25, 2024.
Operation Flow: Situated at the iconic Shibuya Crossing—where approximately 500,000 people pass daily—the building’s façade features a large LED screen designed for visibility from multiple angles.
This screen continually broadcasts not only in-house event updates but also news and timely advertisements, transforming the architecture into a dynamic hub that connects the city, its people, and businesses.
Team Members: Hiroshi Yoneya
Ken Kimizuka
Kai Kitahara
Momo Suzuki
Image Credits: Main Image: Photographer Nacása & Partners Inc., SHIBUYA TSUTAYA, 2024.
Image #1: Photographer Nacása & Partners Inc., SHIBUYA TSUTAYA, 2024.
Image #2: Photographer Nacása & Partners Inc., SHIBUYA TSUTAYA, 2024.
Image #3: Photographer Nacása & Partners Inc., SHIBUYA TSUTAYA, 2024.
Image #4: Photographer Nacása & Partners Inc., SHIBUYA TSUTAYA, 2024.