Disainilahendus Ankodoki Magus oamarmelaad, autor Fumiko Okazeri

Disainilahendus Ankodoki Magus oamarmelaad, mille autor on Fumiko Okazeri, on kõrgelt hinnatud 2026 auhinna Pronksauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

PronksPakend· 2026

Ankodoki Magus oamarmelaad

disainer: Fumiko Okazeri

Klient: KINOSHITASEIAN Co., Ltd.

Auhind Pronksauhind A' Design Award kategoorias Pakend

8,052

Kinnitatud auhinna võitja

Kinnita auhinna staatus disainile #176283

Külasta lehte Vaata A' Design Award lehel Pressiteade Auhinna märgis

Värvid

Disain

Teosest Ankodoki Magus oamarmelaad

See pakend loodi tuntud Jaapani oapasta tootja poolt turule toodud yokani sarja jaoks. Säilitades yokani traditsioonilist väärtust, murrab see välja tavapärasest raskest pakendistiilist. Nostalgiline, kuid samas vabameelne disain toob endaga soojust ja ligipääsetavust, sobides ideaalselt maiustuste mahepõhise ja lihtsa maitsega. Soojalt vastu võetud isegi nende poolt, kes wagashi'ga kursis ei ole, on see pälvinud kõrget tunnustust ning võitnud arvukalt auhindu nii Jaapanis kui ka välismaal.

Tunnustus

Auhinnast Pronksauhind A' Design Award

Ankodoki Magus oamarmelaad on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Ankodoki Magus oamarmelaad peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Ankodoki Magus oamarmelaad rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: While preserving the authentic value of traditional yokan, this design redefines the conventional image of heavy packaging. By incorporating hand-drawn ingredient illustrations and vivid visuals, it creates a friendly, casual impression that evokes both nostalgia and warmth. The additive-free, naturally colored taste is conveyed through an organic expression, appealing even to audiences unfamiliar with wagashi.
Mõõtmed ja pakend: Width 30 mm x Depth 18 mm x Height 82 mm
Sildid: Casual style, watercolor illustration, organic concept, reinterpretation of tradition, Japanese sweets, modern wagashi, natural texture, cheerful experience
Tootmistehnoloogia: Each individual package uses coated cardboard designed to withstand contact with liquid yokan during production. For the gift box, a refined, subdued color palette was selected to convey dignity as a present. While maintaining an elegant atmosphere, the vivid visual impact revealed upon opening enriches the experience, transforming the moment of enjoying traditional Japanese sweets into a special, delightful occasion.
Disainiülesanne: The project initially focused on ohagi, a fresh confection of bean paste and glutinous rice. However, issues of short shelf life and waste posed significant risks. Leveraging expertise in yokan, we proposed shifting from a five-piece to a ten-piece concept. With yokan’s year-long shelf life, the plan evolved into developing eight varieties. Though production volume and time demands were challenging, the result was a vibrant and distinctive lineup.
Uurimistöö: We purchased yokan from long-established to newly opened confectioners, analyzing packaging design, its relation to taste, and structural details. Inspiration was also drawn from other wagashi and even Western sweets. The study revealed the need to address both individual enjoyment and gift-giving. Thus, adjustments such as edge treatments of illustrations when boxed and fine refinements were applied to elevate overall quality.
Inspiratsioon: This project originated when a long-established bean paste manufacturer, primarily engaged in OEM production, launched its own brand. Entering the BtoC market represented a significant challenge, particularly in contemporary Japan where Western confectionery is more favored. The key issue was how to effectively reach younger generations less familiar with traditional Japanese sweets.
Projekti kestus: This private label store opened on May 30, 2024.
Tööprotsess: In social gatherings, the assortment of yokan varieties encourages lively communication, as guests enjoy choosing and sharing different flavors together. Since every type is made without additives, they can be enjoyed safely and with peace of mind by children and families alike.