Disainilahendus Wellkaya Esmane funktsioon: Hirsi-taimeteeküpsised, autor Dheeraj Bangur

Disainilahendus Wellkaya Esmane funktsioon: Hirsi-taimeteeküpsised, mille autor on Dheeraj Bangur, on kõrgelt hinnatud 2026 auhinna Pronksauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

PronksPakend· 2026

Wellkaya Esmane funktsioon: Hirsi-taimeteeküpsised

disainer: Dheeraj Bangur

Klient: Brandsthan

Auhind Pronksauhind A' Design Award kategoorias Pakend

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Värvid

Disain

Teosest Wellkaya Esmane funktsioon: Hirsi-taimeteeküpsised

Raamatu tekst: Pakendisüsteem edastab funktsionaalseid taimseid kasutegureid selge tüpograafilise hierarhia ja struktureeritud teabepaigutuse kaudu. Kolme varianti eristatakse kontrollitud värvikoodide, järjepideva ruudustiku joonduse ja kokkuvõtliku ikonograafia abil kiireks äratundmiseks. Vintage-stiilis botaanilised graveeringud viitavad traditsioonilistele taimsetele teadmistele, samal ajal kui lihtsustatud kompositsioonid säilitavad loetavuse jaekaubanduskeskkonnas. Vaoshoitud detailsus toetab selgust ja järjepidevust. Disain tasakaalustab kultuurilised viited kaasaegse struktuuriga, tagades loetavuse ja eristatavuse.

Tunnustus

Auhinnast Pronksauhind A' Design Award

Wellkaya Esmane funktsioon: Hirsi-taimeteeküpsised on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Wellkaya Esmane funktsioon: Hirsi-taimeteeküpsised peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Wellkaya Esmane funktsioon: Hirsi-taimeteeküpsised rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: Wellkaya Millets Herbal Cookies presents a holistic packaging system that integrates ayurvedic knowledge with contemporary typographic structure and clear iconography. Each variant Medho for brain support, Tejo for digestive balance, and Ojivo for immunity, is distinguished through a structured hierarchy and functional communication. Vintage herbal engravings and agricultural references reinforce authenticity, while eco-conscious material choices support sustainability. The design achieves commercial clarity and cultural depth within a cohesive visual framework.
Mõõtmed ja pakend: 174 mm x 60 mm x 198 mm
Sildid: Wellkaya, Herbal Cookies, Tejo, Medho, Ojivo, Ayurvedic Cookies, Healthy Cookies
Tootmistehnoloogia: The packaging is produced using 350 GSM premium-grade paperboard for structural strength and a luxury hand-feel. Selective UV embossing highlights the product name and herbal ingredients, while gold foiling is applied to the brand logo and “Millets Herbal Cookies” for refined visual balance. Inside, a metallic organic-texture paper pouch is used for each set of two cookies to preserve freshness. The outer pouch features a custom WellKaya pattern, ensuring brand continuity and premium shelf appeal.
Disainiülesanne: The main challenge was balancing wellness credibility with a premium visual language without making the product feel medicinal or overly decorative. Internally, the brand needed to respect traditional Ayurvedic values while appealing to modern consumers. Externally, limitations of paper strength, foiling precision, and UV embossing alignment required multiple production trials. Regulatory clarity, shelf readability, and cost control were also key obstacles. These challenges were resolved through material testing, simplified layouts, and refined finishing techniques that ensured both beauty and practicality.
Uurimistöö: This project is based on qualitative and exploratory research aimed at creating premium yet approachable wellness packaging. The objective was to balance functionality, trust, and visual appeal. The methodology included market study, material testing, and user experience mapping. Data was gathered through shelf audits, competitor reviews, material sampling, and print trials. Health-conscious consumers and retail environments were observed. The results showed improved clarity, usability, and perceived value. Key insights revealed that subtle luxury enhances trust. The research positively impacted brand positioning, shelf presence, and user engagement in real market conditions.
Inspiratsioon: The inspiration emerged from examining how ancient ayurvedic formulations addressed cognition, vitality and balance. By studying ayurvedic principles and manuscripts alongside current dietary trends and unhealthy lifestyles, the project reimagines classical wisdom through a modern design framework, offering a healthier snacking alternative aligned with todays lifestyle.
Projekti kestus: The project started in April 2025 in Jaipur and finished in June 2025 in Jaipur.
Tööprotsess: The outer box opens smoothly to reveal neatly packed inner pouches, making the experience clean and intuitive. Each pouch contains two cookies, ensuring portion control and freshness. The inner pack is easy to tear, keeping the cookies crisp. Clear product naming and ingredient highlights guide the user instantly. The design flows from outer pack to inner pouch, creating a satisfying, hygienic, and premium unboxing experience that performs better in daily use and storage.