Vitto Primary Function: Brändi identiteet by Atlante Srl

Vitto Primary Function: Brändi identiteet by Atlante Srl is a highly esteemed winner of the very prestigious 2026 Hõbeauhind A' Design Award in Reklaami, turunduse ja kommunikatsiooni disain Competition Category.

HõbeReklaam· 2026

Vitto Primary Function: Brändi identiteet

by Atlante Srl

Client: Atlante Srl

Hõbeauhind A' Design Award Winner in Reklaam Category

15,375
Verified Award Winner
Verify Award Status for #178827

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Vitto Primary Function: Brändi identiteet

Book Text: Vitto on Itaalia toidubränd, mis on välja töötatud Ühendkuningriigi turu jaoks kaasaegse visuaalse lähenemisega. Disain hoidub teadlikult rustikaalsetest ja traditsioonilistest koodidest, mis on Itaalia toidubrändingus tavapärased. Selle asemel kasutab see ergaid värve, lihtsustatud illustratsioone ja selget tüpograafiat, et väljendada energiat, mängulisust ja emotsionaalset soojust, luues moodsa ja ligipääsetava identiteedi igapäevaseks kasutamiseks.

The Recognition

About the Hõbeauhind A' Design Award

Vitto Primary Function: Brändi identiteet on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Vitto Primary Function: Brändi identiteet peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Vitto Primary Function: Brändi identiteet on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Vitto is a vibrant Italian food brand for the UK market, designed to balance the craft of premium branding with the accessibility of an everyday essentials product. Its bold colour-coded system, expressive illustration style and playful typography create strong shelf impact, standing out from traditional, rustic competitors, by celebrating Italian passion, lightness and conviviality, to suit modern families.
Tags: Vibrant Italian food brand, Bold and shelf-impact packaging, Contemporary Mediterranean lifestyle, Playful and expressive visual identity, Colour-led brand system, Modern and accessible Italian cuisine, Convivial and feel-good food culture
Design Challenge: The main challenge was interpreting Italian food culture beyond clichés, transforming a deeply rooted collective memory into a contemporary visual language. The project involved questioning what “Italianity” represents today and redefining it as an evolving cultural narrative rather than a fixed aesthetic code.
Research: The research behind Vitto aimed to reinterpret Italian food culture as a visual identity capable of travelling across borders. We studied the rituals of everyday Italian kitchens, the warmth of shared meals and the vibrant tones of Mediterranean ingredients, analysing how these elements shape a collective perception of “Italianity.” Through colour studies, typographic exploration, and illustration development, we translated these cultural codes into a contemporary graphic system that balances authenticity and accessibility. The result is a distinctive identity that preserves the emotional richness of Italian heritage while adapting it to modern lifestyles, demonstrating how cultural tradition can evolve into a scalable design language with tangible impact on business positioning, consumer perception, and contemporary brand design.
Inspiration: The project was inspired by the convivial spirit of Italian food culture and its deep emotional connection to family, community and togetherness. The design draws from traditional Italian ingredients, everyday meals and the joy of shared dining, translated into a fun, accessible aesthetic suited to contemporary lifestyles.
Project Duration: The project began in 2021 with its initial launch in Japan, establishing the brand’s first international presence. In 2023 the range was significantly expanded, marking a key phase of creative and strategic development. In 2024 Vitto entered the UK market, where the latest evolution of the brand identity was finalised and implemented.
Operation Flow: Vitto’s identity was built as a joyful, contemporary food world where colour and simplicity guide every choice. Each pack blends bold hues with playful ingredient illustrations, creating a clear, friendly visual language across categories. In the final range, the unified geometry, vibrant palettes and appetising product focus express a brand that feels upbeat, accessible and instantly recognisable on shelf
Patents: Trademark 2023 Atlante Srl