Disainilahendus Sushico Esmane funktsioon: Pakendidisain, autor Alara Selin Murkozoglu

Disainilahendus Sushico Esmane funktsioon: Pakendidisain, mille autor on Alara Selin Murkozoglu, on kõrgelt hinnatud 2026 auhinna Pronksauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

PronksPakend· 2026

Sushico Esmane funktsioon: Pakendidisain

disainer: Alara Selin Murkozoglu

Klient: Sushico

Auhind Pronksauhind A' Design Award kategoorias Pakend

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Värvid

Disain

Teosest Sushico Esmane funktsioon: Pakendidisain

Raamatu tekst: Türgi esimese ja levinuima Kaug-Ida restoraniketina tõlgendab Sushico pakendidisain brändi olemust uue vaatenurga kaudu, kujundades visuaalse keele, mis on inspireeritud Kaug-Ida filosoofiast ja sümbolitest. Aasia esteetikat moderniseeritakse kohandatud kandži-põhiste illustratsioonide abil, millest igaüks jutustab oma loo. Kaasaegne värvipalett, mida juhib jaapani punane, ja hoolikalt valitud tüpograafia, mis on kooskõlas brändi vaimuga, viimistlevad minimalistliku, kuid võimsa süsteemi.

Tunnustus

Auhinnast Pronksauhind A' Design Award

Sushico Esmane funktsioon: Pakendidisain on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Sushico Esmane funktsioon: Pakendidisain peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Sushico Esmane funktsioon: Pakendidisain rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: As the first and most widespread Far Eastern restaurant chain in Turkey, SushiCo’s packaging design reinterprets the brand’s essence through a new perspective, shaping a visual language inspired by the philosophy and symbols of the Far East. Asian aesthetics are modernized through custom kanji-based illustrations, each telling its own story. A contemporary palette led by Japanese red and carefully selected typography aligned with the brand’s spirit complete a minimal yet powerful system.
Mõõtmed ja pakend: Takeaway Packaging; Big Size: 27x22 x13 cm
Small Size: 26x13x13 cm
Sticker: 5x6 cm
Tote Bag: 35x35 cm
Paper Bag: 39 x 38 x 25 cm
Menu: 16 x 33 cm
Sildid: Packaging, Brand Identity, Typography, Illustration, Restaurant, Packaging Design
Tootmistehnoloogia: The design was developed using Adobe Illustrator, Adobe InDesign, and Adobe Photoshop. The visual system was created with print production requirements in mind, ensuring accurate color management, typographic consistency, and clear visual hierarchy. The final design was physically produced through professional offset printing processes.
Disainiülesanne: The main challenge was developing a unified illustration system. All six icons needed to share a coherent visual language while converging on a clear, common meaning. Additionally, references drawn from Far Eastern culture had to be reinterpreted through a contemporary design lens. This required a careful balance between cultural authenticity, visual clarity, and modern usability.
Uurimistöö: The research began by examining how visual metaphors rooted in East Asian culture relate to one another. The objective was to translate these symbolic forms into a contemporary design strategy. Historical references and visual examples were analyzed to define shared formal principles. These principles were applied through proportion, rhythm, and balance. The result showed that illustrations which connect conceptually and visually create a stronger and more cohesive narrative.
Inspiratsioon: The project was inspired by historical Asian packaging practices, particularly the use of large paper and textile surfaces marked with kanji as cultural signifiers. These references were translated into a contemporary visual system by drawing from traditional, hand-applied kanji and their symbolic role in early packaging. The illustration style is informed by the stylized nature of Japanese characters, reinterpreted to create a modern, cohesive, and culturally rooted packaging language.
Projekti kestus: 2025 Turkey, İstanbul
Patendid: Copyrights belong to Sushico 2025
Piltide autorid: Image #1: Photographer Tezcan Kıldıran, Sushico takeaway boxes, 2025.
Image #2: Creator Alara Selin Murkozoglu (art director), Sushico menu covers, 2025.
Image #3: Creator Alara Selin Murkozoglu (art director), Sushico menu covers, 2025.
Image #4: Creator Alara Selin Murkozoglu (art director), Sushico menu covers, 2025.
Image #5: Creator Alara Selin Murkozoglu (art director), Sushico menu covers, 2025.
Video Credits: Vedat Özgümüs, Sushico Video, 2025.