Hõbe Reklaam · 2026
Mobility Future Within Reach Brändikommunikatsioon
- Hõbeauhind A' Design Award 2026 in Reklaam
- CLIENT: tacto Inc.
- Estimated Number of Design Views: 14,789
- Verification code 6DD8D8E9E9 · Verify this award
Colors
About Mobility Future Within Reach Brändikommunikatsioon
Mobility Future Within Reach on brändikommunikatsiooni programm, mis loodi tuleviku liikuvust tutvustava haridusliku rändürituse jaoks. Keskseks elemendiks on suur dioraam, mis on valmistatud Fine Flute lainepapist ning mille mõõtmed on 1030 mm kõrgust, 1456 mm laiust ja 500 mm sügavust. Iga osa lõigati laseriga välja ja pandi seejärel käsitsi kokku. Interaktiivsed mehhanismid panevad sõidukid liikuma, hooned särama ning linna reageerima valguse, heli ja liikumise kaudu. Taaskasutatav materjal toetab jätkusuutlikkuse teemat ja aitab lastel mängu kaudu ette kujutada tuleviku liikuvust.
About the Hõbeauhind A' Design Award
Mobility Future Within Reach Brändikommunikatsioon on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Mobility Future Within Reach Brändikommunikatsioon peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Mobility Future Within Reach Brändikommunikatsioon on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.
Press Kit
- Unique Properties
- Beyond integrating analog and digital, the most distinctive element was the flight-experience diorama. Tacto has used Fine Flute cardboard material, combining durability with rich color and beauty. Familiar to children, it embodied overall concept, a future within reach, while its high recyclability reinforced sustainability as a core lens for imagining future mobility.
- Dimensions & Packaging
- Diorama
H1,030mm W1,456mm D500mm - Tags
- Integrated Creative, VI, Diorama, Web, Graphic Design
- Production Technology
- Tacto has chose Fine Flute cardboard to balance familiarity and sustainability, while ensuring the durability required for a five venue touring program.
For the B0-scale diorama, each part was laser cut and then fully assembled by hand, which resulting in a piece that combines high craft quality with a warm, tactile presence. - Inspiration
- For an educational program where children create ideas for future mobility, we needed a hook that would make the future feel personal and within reach.
Our inspiration came from pop-up books, which familiar to children and rich with depth, motion, and the beauty of paper. By integrating that sense of wonder with the theme of living in harmony with the environment, we shaped a learning experience that invites children to imagine the future through play and exploration. - Project Duration
- The program launched at the Japan Mobility Show in Tokyo in October 2025, then toured as an educational program: Nagoya and Osaka in November, Fukuoka in December, and Hokkaido in January 2026.
- Operation Flow
- When future mobility flies over the city and solves real-world challenges, the city comes alive.To help children feel that “my actions changed the city,” tacto has embedded multiple interactive mechanisms into the diorama. Vehicles start moving, buildings light up, and the city speaks back. Through sensory feedback such as light, sound, and motion. tacto has designed an experience where imagination becomes tangible and impact feels real.
- Image Credits
- Masato Ishibashi / Photography
moi. / Illustration
