Disainilahendus Zona Primary Function: Bränding ja pakendidisain, autor Cansu Dagbagli Ferreira

Disainilahendus Zona Primary Function: Bränding ja pakendidisain, mille autor on Cansu Dagbagli Ferreira, on kõrgelt hinnatud 2026 auhinna Hõbeauhind A' Design Award võitja konkursi kategoorias Reklaami, turunduse ja kommunikatsiooni disain.

HõbeReklaam· 2026

Zona Primary Function: Bränding ja pakendidisain

disainer: Cansu Dagbagli Ferreira

Klient: Cansu Ferreira

Auhind Hõbeauhind A' Design Award kategoorias Reklaam

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Värvid

Disain

Teosest Zona Primary Function: Bränding ja pakendidisain

Book Text: Zona on Angola esimene kõva seltser, mis ühendab kohaliku pärandi kaasaegse esteetikaga, kandes bränditidentiteeti, mis on inspireeritud Huambo allikatest ja Okavango jõest. Disain keskendub kaasaegsele, julgele esteetikale, mis kasutab tähelepanu köitmiseks monokromaatilisi puuviljapõhiseid värvipalette ja geomeetrilisi ikoone. Eritellimusel valminud logotüüp sisaldab varjatud veepritsmeid, sümboliseerides elu olemust ja jõgede voolu. Ühendades erksaid värve puhta, valgepõhise paigutusega, pakub Zona värsket, ülevat visuaalset elamust, mis tähistab oma päritolu noore ja disainikeskse pilgu kaudu.

Tunnustus

Auhinnast Hõbeauhind A' Design Award

Zona Primary Function: Bränding ja pakendidisain on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Zona Primary Function: Bränding ja pakendidisain peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Zona Primary Function: Bränding ja pakendidisain on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: Zona is the first hard seltzer brand of Angola, bridging local heritage with a contemporary aesthetic. The identity is defined by a "flow" concept, utilizing a hidden water splash symbol within the logotype. Each flavor is identified by a unique geometric icon and a monochromatic palette derived from the fruit's internal and external colors. This system creates a high-impact, clean look that communicates premium quality while remaining approachable and energetic for a young demographic.
Mõõtmed ja pakend: Aluminium 330 ml drink cans
Sildid: drink, alcohol, colorful, cocktail, angola, fruits
Tootmistehnoloogia: Design printed directly on the cans with Pantone system inks.
Disainiülesanne: The primary challenge was introducing an entirely new product category: Hard Seltzer to a market while ensuring it felt authentically Angolan without relying on visual clichés. Balancing the constructive narrative of the brand's mission with the functional requirements of beverage packaging was critical. We overcame this by using the river metaphor, a symbol of life and unity, to create a sophisticated logotype and icon system that feels both globally competitive and deeply rooted in the local landscape of Huambo.
Uurimistöö: Type: Market and Cultural Ethnographic Research. Objectives: To establish the first hard seltzer identity in the Angolan market. Methodology: Analysis of local fruit profiles and water-source symbolism. Tools: Color theory mapping and competitive visual audits. Participants: Local youth and community stakeholders. Results: Identified a gap for a wellness-oriented, low-alcohol beverage with local roots. Insights: Users preferred minimalist, non-busy designs that emphasize "freshness." Impact: The research influenced a visual language that promotes Angolan origins as a mark of premium quality.
Inspiratsioon: The design is inspired by the life-giving springs of Huambo, which feed the Okavango River and sustain a diverse ecosystem. This "spirit of beginnings" and the concept of rivers as connectors served as the foundation for the brand. The geometric icons represent the structured yet fluid nature of water systems. Culturally, the brand draws from the vibrant energy of modern Angola, seeking to create a constructive and uplifting narrative that fosters positive community impact.
Projekti kestus: 6 months, Angola, USA and France
Tööprotsess: The design process utilized a "Diverge and Converge" methodology to translate ecological concepts into a modern branding system. Initial sketches explored fluid river patterns, which were then refined into precise geometric symbols using Adobe Illustrator. A dual-tone color strategy was developed to ensure flavor distinction and shelf-standout. High-fidelity 3D renders were created in Adobe Dimension/Photoshop to simulate light-play on the metallic cans and test the visibility of the textured "a" logotype in real-world environments.