Wudang Blessing Visuaalne identiteet by Yao Wu

Wudang Blessing Visuaalne identiteet by Yao Wu is a highly esteemed winner of the very prestigious 2026 Hõbeauhind A' Design Award in Reklaami, turunduse ja kommunikatsiooni disain Competition Category.

HõbeReklaam· 2026

Wudang Blessing Visuaalne identiteet

by Yao Wu

Client: Wudang Mountain Culture and Tourism Development Group Co., Ltd.

Hõbeauhind A' Design Award Winner in Reklaam Category

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Verified Award Winner

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Colors

The Design

About Wudang Blessing Visuaalne identiteet

Wudang Blessing on visuaalse identiteedi süsteem, mis on loodud kultuuriturismi brändile. Süsteem tõlgendab kaasaegses illustratsioonistiilis uuesti taoistliku kultuuri tegelasi, sealhulgas keiser Zhenwud, viit rikkusejumalat, Fu Lu Shoud ja Taizi nõlva õppimise õnnistust. Tüpograafia integreerib mäekurvid tähejoontesse. Mustrid on modulaarsed ning vektorgraafika skaleerub visiitkaartidest reklaamtahvliteni. Pakutakse kahte värvirežiimi: CMYK trükiste jaoks ja RGB ekraanide jaoks. Ühtne süsteem asendab hajutatud kujutised ning toetab tooteid, pakendeid ja digitaalmeediat.

The Recognition

About the Hõbeauhind A' Design Award

Wudang Blessing Visuaalne identiteet on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Wudang Blessing Visuaalne identiteet peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Wudang Blessing Visuaalne identiteet on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Aiming at outdated vision, scattered IPs and aging communication of Wudang cultural tourism, we deeply explore Taoist culture, remodel core IP visuals, unify visual standards, establish a full-link visual system with communication plans, and adapt traditional culture to contemporary aesthetics and new media scenarios.
Dimensions & Packaging: Vector based system with spot colors Typography integrates Taizipo mountain curves Gourd framed golden toad IP and Q style Taoist deities for product development Graphics in AI EPS SVG with 3D models for figurines Outdoor sculptures use fiberglass with UV coating
Tags: Wudang Blessing, Taoist Culture, IP Visual Design, Traditional Culture Activation, Trendy Design, Cultural Tourism Communication, Brand Visual
Production Technology: Vector graphics scale infinitely from business cards to billboards. Typeface integrates mountain curves into stroke design. Patterns are modular for wrapping paper or silk scarves.
Design Challenge: Deconstruct traditional symbols with modern design while retaining cultural essence; integrate fragmented IPs into a systematic visual solution to solve communication pain points; empower cultural inheritance and Wudang tourism brand upgrading, setting a model for modernization of traditional culture.
Research: Research included literature review, and interviews with 20 youths. Findings show young people prefer styles balancing cuteness with sophistication, with architectural curves resonating more than structures. Strategies use mountain curves as cultural metaphor, anthropomorphized figures, and low-saturation tones. The system enters daily life through products and digital media, proving traditional culture gains commercial vitality through design.
Inspiration: Centering on cultural IPs of Wudang Mountain including Zhenwu Emperor, Five Gods of Wealth, Fu Lu Shou and Taizi Slope Study Blessing, this project reconstructs traditional symbols of blessing, study and wealth in a trendy and contemporary artistic way, builds a complete brand visual system and advertising communication plan to realize the youthful and international spread of Wudang traditional culture.
Project Duration: The project started in Beijing in May 2025 and was completed in Beijing in July 2025.
Operation Flow: Three illustration series have dual color modes CMYK for print and RGB for screen. Flat style maintains sharp lines at any size. System supports applications from stationery to blind boxes to phone wallpapers.
Patents: /
Team Members: Original designer: Wu Yao
llustration designer: Zhang Yuchen
Illustration designer: Xie Boxing
Illustration designer: Tan Zhen
Graphic designer: Zheng Ziyang
Graphic designer: Tang Wenhu
3D Designer: Liao Hao
Copywriting: Xu Xiaohui
Image Credits: /