Digital Fashion Esmane funktsioon: Digitaalne moeesitlus by Fabrix World is a highly esteemed winner of the very prestigious 2026 Hõbeauhind A' Design Award in Sündmuste ja ürituste disain Competition Category.
HõbeSündmus· 2026
Digital Fashion Esmane funktsioon: Digitaalne moeesitlus
by Fabrix World
Client: FabriX
Hõbeauhind A' Design Award Winner in Sündmus Category
Verified Award Winner
Verify Award Status for #181845The Design
About Digital Fashion Esmane funktsioon: Digitaalne moeesitlus
Raamatu tekst: Installatsioon ComplexCon Hong Kong 2025 üritusel esitles jaemüügikeskkonda, mis oli üles ehitatud füüsilist ja digitaalset ühendava fügitaalse süsteemi kaudu, mis kombineeris ruumikujundust ja interaktiivseid liideseid. Liitreaalsuse proovikioskid, integreeritud ekraanid ja mobiilne ettetellimisliides moodustasid pideva näe kohe, proovi kohe, telli kohe järjestuse. Kõverad peegelpinnad ja mitmesuunalised avaused suunasid liikumist, samal ajal kui integreeritud andmekogumine võimaldas reaalajas tagasisidet nõudluspõhiseks tootmiseks, illustreerides hübriidset lähenemist kaasaegsetele moe jaemüügikeskkondadele.
The Recognition
About the Hõbeauhind A' Design Award
Digital Fashion Esmane funktsioon: Digitaalne moeesitlus on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Digital Fashion Esmane funktsioon: Digitaalne moeesitlus peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Digital Fashion Esmane funktsioon: Digitaalne moeesitlus on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- FabriX Digital Fashion Showcase in Complexcon 2025 is a phygital fashion experience integrating AR try-on kiosks, AI-driven storytelling and a pre-order retail model within an immersive event environment. It transforms the traditional retail ecosystem into an interactive and digital ecom focus , enabling real-time engagement, sustainable consumption and digital identity expression through metaverse fashion and seamless physical-digital commerce.
- Dimensions & Packaging
- The AR digital fashion kiosks measured approximately Width 2162 mm x Depth 1600mm x Height 2200 mm, featuring custom curved structures and egg-shaped design with embedded LED lighting and high-resolution display panels, presenting futurism and the future of fashion innovation.
- Tags
- Digital Fashion, AR Try-on Experience, Interactive Experience, Entertainment Experience, AR Kiosk, Futuristic
- Production Technology
- The exhibition utilized AR-powered digital fashion kiosks, AI-generated narrative social content, integrated e-commerce systems and metaverse fashion platforms, Robox.
The booth environment featured reflective metallic finishes, LED lighting structures and custom egg-shaped kiosks fabricated using lightweight composite materials. The design methodology combined experiential space planning and immersive technology integration. - Design Challenge
- A key challenge was validating a pre-order ecosystem for emerging designers that reduces overstock and enables precise allocation of materials and resources, while addressing continued reliance on physical garments for fit and quality assurance of consumers. This dependence creates resistance to digital-first fashion adoption. The project responds through immersive AR try-on and live event testing, bridging this gap and advancing trust, accuracy and acceptance of digital fashion experiences.
- Research
- Type of Research: Applied experiential design research.
Objectives: To validate phygital retail models.
Methodology: User journey mapping, prototype testing and live event implementation.
Tools: AR kiosks, AI storytelling content, digital commerce platforms.
Participants: Designers, visitors and Gen Z consumers.
Results: Increased engagement, real-time demand forecasting and sustainable consumption. Insights: Immersive technology enhances retail conversion, impacting fashion business models. - Inspiration
- The project was inspired by the urgent need of fashion industry for sustainable transformation and evolving through digital application and to catch up with new consumption behaviours among Gen Z audiences. Observing the rise of virtual identity, on-demand production and immersive retail experiences, FabriX envisioned a future-forward event that bridges technology, culture and fashion while redefining how fashion is created, experienced and sold.
- Project Duration
- The project started in Hong Kong from December 2024 to May 2025, and was exhibited at Booth D07, AsiaWorld-Expo, Hong Kong in March 2025.
- Operation Flow
- Visitors enter the booth section and explore collections through AR kiosks, from an open floor plan in multi-direction, customers can virtually try on garments in real time. They can instantly place pre-orders via integrated digital platforms after AR try-on, while discovering digital fashion items for avatars through a dedicated Roblox station. The flow guides participants from visual immersion to interaction, purchase and digital identity expression in a seamless experiential journey.
- Patents
- Copyrights belong to FabriX World, 2025
- Team Members
- Creative Director: Fabrix World
Exhibition Design: Point Studio
Venue Partner: Complexcon
Visual Design:Yamanyamo
Technology Partner：Avery Dennison
Technology Partner：DressX
Programmer: Albert Lai
Original Music:Theinvisiblemen
Social Media:StrangeJoanne
Web Platform Design:Weewungwung
Copywriting & Translation: Onehereford
Public Relations & Communications: 6degress
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