Songfengruo Ancient Tree Musta tee pakend by Jiayi Lu and Yang Xu

Songfengruo Ancient Tree Musta tee pakend by Jiayi Lu and Yang Xu is a highly esteemed winner of the very prestigious 2026 Pronksauhind A' Design Award in Pakendidisain Competition Category.

PronksPakend· 2026

Songfengruo Ancient Tree Musta tee pakend

by Jiayi Lu and Yang Xu

Client: Songfengruo

Pronksauhind A' Design Award Winner in Pakend Category

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Verified Award Winner
Verify Award Status for #182088

View at A' Design Award Press Release Award Badge

Colors

The Design

About Songfengruo Ancient Tree Musta tee pakend

Songfengruo Ancient Tree on kinkekarp, mis on loodud kõrgekvaliteedilise musta tee jaoks. Väliskarbi mõõtmed on 240 mm x 60 mm x 240 mm ning see mahutab kolm väikest sahtlit, igaüks mõõtudega 65 mm x 40 mm x 150 mm. Brändi jaoks loodi männiokka sümbol, mida korratakse sahtlitel mosaiikmustrina. Värvitu reljeeftrükk lisab siledale paberile sügavust. Korrapäraselt paigutatud sahtlid meenutavad hiina voldiksirmi. Tumepruunid toonid ning teekiudu ja tekstuuri sisaldav paber väljendavad brändi püüdlust loodusläheduse, tervise ja kvaliteedi poole.

The Recognition

About the Pronksauhind A' Design Award

Songfengruo Ancient Tree Musta tee pakend on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Songfengruo Ancient Tree Musta tee pakend peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Songfengruo Ancient Tree Musta tee pakend rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Songfengruo, a brand originating from the tea-producing region of China, is rooted in exploring premium tea gardens, bringing high-quality tea to tea lovers and extending the beauty of tea art into everyday life.
Dimensions & Packaging: Gift box size，length 240mm x width 60mm x Height 240mm, Tea box，length 65mm x width 40mm x Height 150mm.
Tags: Branding, Packaging, Tea
Production Technology: The overall color scheme of the tea packaging uses dark brown tones, and it is made with artistically expressive paper to showcase the brand's pursuit of "nature, health, and quality".
Design Challenge: The brand's founder is deeply rooted in exploring premium tea gardens, bringing high-quality tea to tea lovers, extending the beauty of tea art into everyday life, and conveying premium tea with the intention of gift-giving. Zen-inspired tea ceremonies exude an understated artistic charm.
Research: The overall color scheme uses dark brown tones and employs artistically expressive paper to showcase the brand's pursuit of "nature, health, and quality."
Inspiration: We created a pine needle symbol that is representative of the brand and enhanced brand recognition through the use of a single element and a tiled pattern. The pine needle pattern is tiled on the three individual drawers inside, and a colorless relief printing technique enhances the expressiveness of the flat paper. When the large box is opened, the three smaller drawers are neatly arranged, also alluding to the Chinese cultural concept of a screen.
Project Duration: The project started in February 2025 in Suzhou, China and finished in May 2024 in Suzhou, China.
Operation Flow: The outer box uses a simple and elegant color scheme, with subtle use of craftsmanship to enhance its sophistication. Within this single-color system, paper with tea fiber and texture is chosen to add detail and a sense of refinement.
Patents: Copyrights belong to Songfengruo, 2025.
Team Members: Art Director: Jiayi Lu and Graphic Design: Yang Xu, Photographer：Jiayi Lu
Image Credits: Image #1, Image #2, Image #3, Image #4, Image #5: Photographer Jiayi Lu, 2025.