Disainilahendus Narangam and Cardamom Pärandlikööri, autor Dheeraj Bangur

Disainilahendus Narangam and Cardamom Pärandlikööri, mille autor on Dheeraj Bangur, on kõrgelt hinnatud 2026 auhinna Pronksauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

PronksPakend· 2026

Narangam and Cardamom Pärandlikööri

disainer: Dheeraj Bangur

Klient: Brandsthan

Auhind Pronksauhind A' Design Award kategoorias Pakend

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Värvid

Disain

Teosest Narangam and Cardamom Pärandlikööri

Pakendidisain esitleb kahte liköörivarianti ühtse visuaalse arhitektuuri kaudu, mis põhineb pärandist inspireeritud detailidel ja kaasaegsel selgusel. Selged oranžid ja rohelised värvisüsteemid toetavad variandi kohest äratundmist, samal ajal kui struktureeritud tüpograafia ja ornamentaalsed äärised tugevdavad hierarhiat. Vintage-stiilis destilleerimistehase illustratsioon koos botaaniliste elementidega annab edasi päritolu ja koostisosade identiteeti. Tasakaalustatud kompositsioon, kontrollitud vaheruum ja peened reljeefsed vihjed tõstavad premium-taju, luues ühtse tootepere tugeva riiulinähtavuse ja ajatu veetlusega.

Tunnustus

Auhinnast Pronksauhind A' Design Award

Narangam and Cardamom Pärandlikööri on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Narangam and Cardamom Pärandlikööri peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Narangam and Cardamom Pärandlikööri rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: Maharani Mahansar Narangam and Cardamom reinterpret royal Indian heritage through a contemporary luxury lens. Inspired by Rajasthani citrus orchards and aromatic spice traditions, the designs integrate vibrant orange and deep green palettes with gold foiling and tactile embossing. Palace-inspired motifs and structured layouts balance cultural storytelling with modern shelf impact, creating a distinctive and globally positioned premium craft liqueur identity.
Mõõtmed ja pakend: The bottle label dimensions are Width 105 mm x Depth 2 mm x Height 120 mm. And the box label dimensions are Width 149 mm x Depth 70 mm x Height 245 mm. The product is housed in a premium 750 ml custom-molded glass bottle with a high-clarity flint finish and balanced shoulder geometry. The label is die-cut in a shield profile and printed on textured premium stock with hot foil stamping, embossing, and spot UV. The rigid box is crafted from high-GSM paperboard with matte lamination, gold foiling, and precision die-cutting for structural integrity and luxury presentation.
Sildid: Maharani Mahansar, Cardamom, Narangam, Heritage Liqueur, Rajasthan, Royal, Vintage, Mahansar, Rajao ki Daroo
Tootmistehnoloogia: The label was developed using a precision vector-based design system to ensure scalability and print clarity. High-resolution engraving illustrations were digitally rendered to replicate vintage etching aesthetics. The shield contour was die-cut for structural distinction. Production utilizes premium textured label stock with hot foil stamping, micro-embossing, and spot UV detailing. Offset printing with controlled color calibration ensures depth in orange and green tones while maintaining gold foil brilliance.
Disainiülesanne: The primary challenge was balancing deep-rooted royal heritage with a contemporary premium spirit identity without appearing outdated or ornamental. Historically rich motifs had to be refined for modern minimalism. Regulatory label compliance, alcohol laws, and print production limitations required precise hierarchy and spatial control. Technically, achieving engraving depth with foil and embossing while maintaining clarity on textured stock demanded extensive prototyping and color calibration.
Uurimistöö: Qualitative and comparative design research was conducted to position heritage Indian liqueurs within the premium global spirits segment. The objective was to translate royal legacy into contemporary luxury packaging. Methodology included market benchmarking, shelf analysis, and cultural motif studies. Data was gathered through retail audits, consumer feedback, and material sampling. Participants included spirit consumers and distributors. Results revealed demand for strong heritage cues with modern clarity. Insights led to a shield structure, bold flavor coding, and tactile finishes, enhancing brand differentiation, shelf visibility, and premium perception in real market conditions.
Inspiratsioon: The design is inspired by the historic distillery architecture of Maharani Mahansar and the natural richness of Indian cardamom and orange orchards. The shield silhouette reflects royal insignia and protection of heritage, while vintage engraving-style illustrations reference traditional craftsmanship. Bold flavor-led typography, combined with regal gold borders and intricate detailing, expresses authenticity, legacy, and the premium character of a triple-distilled heritage liqueur.
Projekti kestus: The project started in August 2025 in Jaipur and finished in October 2025 in Jaipur
Tööprotsess: The rigid box opens with a smooth top-lid mechanism, creating a ceremonial unboxing moment. The bottle is securely positioned within a precision die-cut insert for stability and protection. The embossed shield label enhances tactile engagement, while the structured visual hierarchy ensures clear readability of brand, variant, and technical details, delivering a refined and intuitive consumption experience.