Forest Spring Veepudeli pakend by Sheng Jin, Chao Yang and Wenqi Wu

Forest Spring Veepudeli pakend by Sheng Jin, Chao Yang and Wenqi Wu is a highly esteemed winner of the very prestigious 2026 Pronksauhind A' Design Award in Pakendidisain Competition Category.

PronksPakend· 2026

Forest Spring Veepudeli pakend

by Sheng Jin, Chao Yang and Wenqi Wu

Client: Communication University of Zhejiang

Pronksauhind A' Design Award Winner in Pakend Category

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Verified Award Winner

Verify Award Status for #182441

View at A' Design Award Press Release Award Badge

Colors

The Design

About Forest Spring Veepudeli pakend

Forest Spring on pudelivee pakendidisain. Etikett põhineb hiina kirjamärgil sen, mis tähendab metsa ja mis on muudetud tušimaastikuks. Kalligraafilised pintslitõmbed, tonaalne üleminek ja ruumiline kontrast loovad ühes vormis mägede, puude ja loodusliku elujõu kujundi. Kompositsioon viimistleti vektorformaadis ja kalibreeriti ühtlase trükireproduktsiooni tagamiseks. Läbipaistev pudel mahutab 500 milliliitrit ja on keeratava korgiga. Disain väljendab puhtust ning inimese ja looduse vahelist harmooniat.

The Recognition

About the Pronksauhind A' Design Award

Forest Spring Veepudeli pakend on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Forest Spring Veepudeli pakend peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Forest Spring Veepudeli pakend rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The chinese character "sen" (forest) symbolizes forest and nature. This design transforms the character into a chinese ink landscape, using brushwork and spatial contrast to evoke mountains and vitality. Rooted in the philosophy of harmony between humanity and nature, it expresses ecological coexistence and reflects the pure, natural essence of "forest spring."
Dimensions & Packaging: bottle 65 mm diameter x 210 mm height, 500 ml capacity, neck 28 mm pco 1881
material food grade pet, wall thickness 0.25 to 0.35 mm
label area 190 mm x 60 mm wrap around
cap hdpe tamper evident
net weight 12 to 14 g bottle, 2 g cap
secondary package 400 mm x 270 mm x 220 mm, 24 bottles per corrugated carton
Tags: Chinese character design, forest symbolism, water ink landscape, typography innovation, eco-conscious branding
Production Technology: The design was realized through structural deconstruction of the character "sen," examining stroke proportion and spatial hierarchy to reconstruct it as a landscape form. digital ink-wash simulations replicated xuan paper diffusion and tonal gradation. The composition was refined in vector format for scalability and brand application, then color-calibrated with cmyk optimization to ensure consistency across print and packaging production.
Design Challenge: The main challenge was transforming the Chinese character "sen" into a visually compelling landscape while preserving its legibility and cultural meaning. internally, balancing historical calligraphy aesthetics with modern brand storytelling required careful study of traditional ink techniques and symbolism. externally, constraints included digital reproduction limits, printing technology, and material properties, which demanded iterative testing and refinement to ensure both artistic integrity and practical manufacturability.
Research: Type of research: design-driven cultural study. Objective: explore how Chinese characters can convey ecological and brand values. methodology: visual analysis and typographic experimentation. Data collection/tools: ink painting simulations, digital sketching, surveys on perception. participants: 30 viewers and design experts. results: "sen" effectively communicates nature and purity. Insights: integrating traditional aesthetics enhances brand storytelling and fosters eco-conscious design, impacting society and sustainable product perception.
Inspiration: Inspired by the ecological symbolism of the Chinese character "sen" (forest), this project explores how typography embodies environmental philosophy. Drawing from traditional chinese ink landscape aesthetics and harmony between humanity and nature, the design transforms a character into a spatial visual narrative. The research integrates calligraphic structure, ink composition, and brand communication strategies to express the natural purity and sustainable values of "forest spring."
Project Duration: The project started in August 2025 in Hangzhou and finished in October 2025 in Hangzhou
Operation Flow: The bottle is easy to use: simply twist off the cap to pour or drink. Its ergonomic shape fits comfortably in hand, while the transparent body allows users to see the water level. the label’s visual design guides the eye to the brand and emphasizes purity. Lightweight and durable, the bottle is easy to carry, stack, and store, ensuring convenience and a premium experience while maintaining a natural, eco-conscious impression.
Team Members: Designer: sheng jin
Designer: chao yang
Designer: wenqi wu
Designer: yangyang lou
Designer: jianzhong yang
3d model: darong lin
Director: hui zeng