Lithuanian Vodka Gold. Diamond Edition Pudeli Dekor by Studija Creata

Lithuanian Vodka Gold. Diamond Edition Pudeli Dekor by Studija Creata is a highly esteemed winner of the very prestigious 2015 Hõbeauhind A' Design Award in Pakendidisain Competition Category.

HõbePakend· 2015

Lithuanian Vodka Gold. Diamond Edition Pudeli Dekor

by Studija Creata

Client: Stumbras

Hõbeauhind A' Design Award Winner in Pakend Category

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Colors

The Design

About Lithuanian Vodka Gold. Diamond Edition Pudeli Dekor

Väljendades austust traditsioonide vastu ja esitades neid kaasaegsel viisil, jätkab Lithuanian Vodka oma piiratud väljaandega viina seeriat. Seekord said inspiratsiooniks Leedu rahvakunsti ainulaadsed teosed – õlgaiad. Need teemantikujulised ruumilised kompositsioonid, mis sümboliseerivad universumi korda, muutusid lõikuvate joonte rütmiks. Valguse ja peegelduste mäng kattuvates hõbe- ja valgetes rombides lõi mittemateraalse ruumilise efekti. Möödunud aegade traditsioon hakkas särama kui teemant.

The Recognition

About the Hõbeauhind A' Design Award

Lithuanian Vodka Gold. Diamond Edition Pudeli Dekor on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Lithuanian Vodka Gold. Diamond Edition Pudeli Dekor peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Lithuanian Vodka Gold. Diamond Edition Pudeli Dekor on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Expressing respect for traditions and rendering them in a modern manner, Lithuanian Vodka is continuing its series of limited edition vodka dedicated to this theme. By applying modern decor and providing contemporary expression, folk art spatial structures turned into a rhythm of intersecting lines. The play of light and reflections in the overlapping silver and white rhombi recreated an intangible spatial effect. Tradition of times past began to sparkle like a diamond.
Dimensions & Packaging: Capacity: 700 ml. Dimensions: 70 (w) x 310 (h) mm.
Tags: Lithuanian, vodka, limited, premium, diamond, white, ethnographic, design, Stumbras, Studija Creata
Production Technology: Decoration: water-based lacquer coating, hot stamping, silk printing
Design Challenge: Finding a way to expose 3D objects in 2D surface without losing spatial appearance. We limited color range to white matt glass, white decor, white metal foil. The play of those three contiguous colors creates an unexpected spatial effect: depending on the light and view angle either white decor dominates or silver elements appear.
Research: Analysing the meaning of symbols in traditional folk art to transfer their message to nowaday environment.
Inspiration: This time as an inspiration served unique pieces of Lithuanian folk art - straw gardens - pieces of straw are strung together to form diamond-shaped spatial compositions which symbolize the order of the universe. According to ritual custom, straw gardens were used to decorate the home during life's most important moments - for weddings, births, or on Christmas Eve - as a token of harmony.
Project Duration: "Lithuanian Vodka Gold. Diamond Edition" was introduced in autumn 2014.
Operation Flow: The design serves as a link between traditions and modern viewpoint: straw gardens as a symbol for special occasions along with the luxury appearance inspire the consumer to cherish the importance of the moment.
Team Members: Asta Kauspedaite (Designer, "Studija Creata")
Jurate Paulauskiene (Head of Product development department, "Stumbras")
Image Credits: Edgaras Marozas