Lithuanian Vodka Gold Viina pakendidisain by Studija Creata

Lithuanian Vodka Gold Viina pakendidisain by Studija Creata is a highly esteemed winner of the very prestigious 2015 Pronksauhind A' Design Award in Pakendidisain Competition Category.

PronksPakend· 2015

Lithuanian Vodka Gold Viina pakendidisain

by Studija Creata

Client: Stumbras

Pronksauhind A' Design Award Winner in Pakend Category

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Verified Award Winner
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Colors

The Design

About Lithuanian Vodka Gold Viina pakendidisain

Puhtus ja selgus on peamised omadused, mis peegeldavad viina kvaliteeti. Neid tuli rõhutada Lithuanian Vodka Gold'i ümberkujundamisel – viina turuliidrit Leedus. Samal ajal tutvustati rahvusliku identiteedi tunnuseid – Lithuanian Vodka nimi ise nõudis seda valikut. Autentsed etnilised motiivid muundati moodsaks, selgejooneliseks kompositsiooniks. Kui vana etiketi massiivne kujundus lammutati, et luua kerge, perforeeritud dekor, hakkas kuld särama palju elegantsemalt.

The Recognition

About the Pronksauhind A' Design Award

Lithuanian Vodka Gold Viina pakendidisain on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Lithuanian Vodka Gold Viina pakendidisain peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Lithuanian Vodka Gold Viina pakendidisain rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Purity and clarity, the main properties that reflect a vodka's quality, were emphasized while rebranding Lithuanian Vodka Gold - the vodka market leader in Lithuania. At the same time some features of national identity were introduced to communicate the Lithuanian Vodka name itself. Authentic ethnic motives transformed into a new uncluttered composition. Once the massiveness of the old label was destroyed to create a light, perforated decor, the gold began to shine in a much more elegant manner.
Dimensions & Packaging: Capacity: 700 ml. Dimensions: 72 (w) x 295 (h) mm.
Tags: Lithuanian, vodka, gold, transparent, ethnographic, modern, design, Stumbras, Studija Creata
Production Technology: Glass bottle, transparent label and flexographic print.
Design Challenge: Besides the advantages they give, transparent labels create some obstacles: foil looks plane, embossing is impossible, tiny elements on transparent background might be less visible on the market shelves. Numerous proof prints were done, varying lacquer components and different foils, to achieve expressive and prosperous result.
Research: Lithuanian Vodka is the most popular vodka brand in the country, therefore consumers were highly addicted to the former look of the product. As the label was to be changed significantly, to retain recognition of the product certain links to the previous design had to be found. The former shield-shaped label was split into several repetitive elements reminiscent of the same shape. Perforated decor destroyed the massiveness of large foil area, meanwhile the scattered reflections make the label not less golden.
Inspiration: The infinite treasury of Lithuanian national heritage.
Sun beams playing on the drops after the rain.
Wide gamut of delicate golden undertones.
Project Duration: "Lithuanian vodka Gold" was updated in 2014.
Operation Flow: Pure and clear label design communicates the same properties of the product.
Team Members: Asta Kauspedaite (Designer, "Studija Creata")
Jurate Paulauskiene (Head of Product development department, "Stumbras")
Image Credits: Edgaras Marozas