Alita Pudeli ja etikettide kujundus by Studija Creata is a highly esteemed winner of the very prestigious 2017 Hõbeauhind A' Design Award in Pakendidisain Competition Category.
HõbePakend· 2017
Alita Pudeli ja etikettide kujundus
Client: Mv Group
Hõbeauhind A' Design Award Winner in Pakend Category
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The Design
About Alita Pudeli ja etikettide kujundus
Ümberkujundamise peamine eesmärk on suurendada brändi üldist tuntust ja rõhutada eripärasid, nagu klassikalised tootmismeetodid, toorained ja kvaliteet. ALITA täielik rebrändimine hõlmab uut pudelit, uuendatud logo, monogrammi, kapslit ja etiketi kujundust. Toodetel on nüüd rohkem vahuveinide ja šampanja kategooriale omaseid elemente, lisades kerge klassikalise puudutuse ja teatava tugevuse, kuid säilitades üldiselt siiski pigem kaasaegse ja kerge ilme.
The Recognition
About the Hõbeauhind A' Design Award
Alita Pudeli ja etikettide kujundus on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Alita Pudeli ja etikettide kujundus peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Alita Pudeli ja etikettide kujundus on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The complete rebranding of ALITA includes a new bottle, renewed logo, monograph, capsule and label design. The products now have more elements specific to the category of sparkling wine and champagne with an introduction of a light classical touch and some solidity but retaining overall a rather modern and light feel.
- Dimensions & Packaging
- Capacity: 750 ml. Dimensions: 88 (w) x 320 (h) mm.
- Tags
- Alita, sparkling wine, design, Studija Creata, Lithuania
- Production Technology
- Glass bottle. Flexo printing.
- Design Challenge
- Since the ALITA family includes a wide variety of products of as many as 13 different types, the task was to express their hierarchy and draw a dividing line between classical and fine sparkling wines. The latter ones were given added value by emphasising their uniqueness and originality to boost consumer interest in the types of sparkling wines and their flavours.
- Inspiration
- ALITA is one of the oldest and best-known sparkling wines in Lithuania which has become a benchmark for this drink in the course of time.
- Project Duration
- New ALITA was introduced on the eve of the year 2017.
- Operation Flow
- The main goal of the redesign is to increase the overall brand awareness and highlight the main distinctive features such as classical production methods, raw materials and quality.
- Team Members
- Asta Kauspedaite (Designer, "Studija Creata")
Jurate Paulauskiene (Head of Product development department, "MV GROUP") - Image Credits
- Edgaras Marozas
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