Disainilahendus The Sands Wine Labels Veinilaborid, autor Giovanni Murgia

Disainilahendus The Sands Wine Labels Veinilaborid, mille autor on Giovanni Murgia, on kõrgelt hinnatud 2018 auhinna Rauaauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

RaudPakend· 2018

The Sands Wine Labels Veinilaborid

disainer: Giovanni Murgia

Klient: Cantina Li Duni

Auhind Rauaauhind A' Design Award kategoorias Pakend

19,745

Kinnitatud auhinna võitja

Kinnita auhinna staatus disainile #67776

Külasta lehte Vaata A' Design Award lehel Pressiteade Auhinna märgis

Värvid

Disain

Teosest The Sands Wine Labels Veinilaborid

Nende etikettide kujunduse realiseerimiseks on uuritud trükivõtteid, materjale ja graafilisi valikuid, mis võimaldaksid kajastada ettevõtte väärtusi, ajalugu ja territooriumi, kus need veinid sünnivad. Nende siltide kontseptsioon algab veinide omadustest: liivast. Tegelikult kasvavad viinapuud mereliival vaid rannikust veidi eemal. See kontseptsioon on valmistatud surutrükiga tehnikas, et saada kujundus Zeni aedade liivale. Need kolm etiketti moodustavad kujunduse, mis tähistab veinitehase missiooni.

Tunnustus

Auhinnast Rauaauhind A' Design Award

The Sands Wine Labels Veinilaborid on Rauaauhinna A' Design Award võitja, prestiižikas tunnustus, mis antakse headele disainidele, mis vastavad professionaalsetele ja tööstuslikele nõuetele, mida oodatakse hästi disainitud töödelt. Raudvõitjad näitavad oma loojate suurt oskust, kõrget spetsialiseerumist, asjatundlikku mõistmist ja loomingulist võimekust. The Sands Wine Labels Veinilaborid peaks olema kõrgelt hinnatud, imetletud ja armastatud looming, mis on praktiline ja uuenduslik. See Rauaauhinna A' Design Award võidudisain ühendab tööstuse parimaid tavasid ning tal on pädevad tehnilised omadused, mis on seotud oskusteabe ja andega. The Sands Wine Labels Veinilaborid on austatud oma põhjalikkuse eest ning on loodud pakkuma elukvaliteedi parandusi, mis aitavad teha maailma paremaks paigaks.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: The concept of these labels starts from the unique characteristic of these wines: the sand. In fact, the vines grow on the sea sand just a short distance from the coast. On the labels this concept is made with an embossing technique to take up the designs on the sand of the Zen gardens. The label is divided on two different cards: on top a natural ideal paper for embossing, on the bottom a metallic paper that gives a touch of color and personality to the design. The three labels put together make up a unique design in which the colored element becomes the link between them.
Mõõtmed ja pakend: Labels have a total dimension 83x130 mm divided on two section with different papers: on top a natural paper, on bottom a metallic film.
Sildid: wine, label, packaging, wine label design
Tootmistehnoloogia: For these labels, at the top, we used a very fine natural paper texture with a warm and pleasant touch.
On this label a dry relief has been created that recalls the drawings of the sand. A metal foil colored gives identity and personality to the different labels. In the part below, a metallized paper was used which was then colored with a pantone color matched to the lamina. The personalized capsule recalls the label design and completes the packaging design project.
Disainiülesanne: The creative challenge was to transfer the unique characteristic of this winery and this territory into new labels with a modern and minimal style, but linked to the values of the territory.
We tried to find elements of continuity with the old labels, but creating a completely new and minimalist design.
Sand designs have a tactile element that makes them three-dimensional and more incisive from them without being too intrusive. The color that differentiates each label gives style and identity to each of them. The soft and sinuous lines of the label recall the sea and the sand of Sardinia
Uurimistöö: The research for this project started from the current sales data of the wines and their positioning perceived by the public. Based on a qualitative focus group of 20 people, we tested the comparison between the old labels and the current proposals, asking them to place the wines on a scale of quality and price. The results then emerged as the definitive choice on which we made a small quantitative panel test in some wine shops, recording excellent results on the perception of quality of wines and the choice of label design. This led us to finalize the project on the insights that emerged during the research.
Inspiratsioon: The sand and its movements, the sea that erase them every time. The inspiration came from this to represent this characteristic in a graphic and elegant way.
Projekti kestus: Project started in January 2018 and finished in May 2017 in Sassari (SS - Italy)
Tööprotsess: The design of these labels has been designed to give a tactile effect when the bottle is taken in hand, thanks to the dry embossing and the natural texture of the paper. The visual effect is given by the impact color that distinguishes the different labels. Next to each other, the design of the labels joins like a single drawing on the sand.
Patendid: No copyrights on this project
Meeskonnaliikmed: Art Director: Giovanni Murgia
Rendering images: Bruno Haver
Print: Juliagraf SpA
Piltide autorid: Image #1: 3DRender: Bruno Haver
Optional Image #1: 3DRender: Bruno Haver
Optional Image #2: 3DRender: Bruno Haver
Optional Image #3: 3DRender: Bruno Haver
Optional Image #4: 3DRender: Bruno Haver