Sheikh El Burger Logo Bränding by Moataz Mohamed is a highly esteemed winner of the very prestigious 2019 Pronksauhind A' Design Award in Reklaami, turunduse ja kommunikatsiooni disain Competition Category.

PronksReklaam· 2019

Sheikh El Burger Logo Bränding

by Moataz Mohamed

Client: Moataz Mohamed

Pronksauhind A' Design Award Winner in Reklaam Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Sheikh El Burger Logo Bränding

Araabia kultuuris kirjeldab sõna “šeik” kõrgeimat positsiooni, mida nende tänu, õigluse, alandlikkuse ja positiivse juhtimise eest on võimalik saavutada. Nii positsioneerisime oma kaubamärki: slängi, millega meie sihtmärk võiks igapäevases suhtluses suhestuda ja sõna otseses mõttes öelda. Släng, mis tähendab kvaliteeti, pärandit ja turuliidrit.

The Recognition

About the Pronksauhind A' Design Award

Sheikh El Burger Logo Bränding on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Sheikh El Burger Logo Bränding peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Sheikh El Burger Logo Bränding rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: What makes this logo different is the simplicity of the design, theme and the mustache element added the bold reflection of the burger sandwich, also the bold Arabic typo added a beautiful mix to each other.
Dimensions & Packaging: - Burger box recommended Weight of paper 350 gm. (Craft paper)
- Fries box recommended Weight of paper 350 gm. (Craft paper)
- Food wrapping paper recommended Weight of paper 60 gm.
- Delivery paper bag recommended Weight of paper 160 gm.(Craft paper)
Tags: Branding, logo design, logo branding, burger
Production Technology: I was responsible for the art Part and to recommend the production materials only, All production dimensions and print was recommended by the production house.
Design Challenge: How to make a typo wording matches with the mustache theme to present a logo design reflects the culture side with modern and smart look and feel, and how this design will fit on all the product materials.
Research: In the Arabian culture, the word “Sheikh” is slang for the highest ranking one can attain for their gratitude, fairness, humbleness and positive leadership.
This is how we positioned our brand: slang that our target could relate to and literally say in their everyday communication. Slang that translates to quality, heritage and market leadership.
Inspiration: I got the inspiration from the Arabian culture and how it is very strong, so I took the mustache as a theme to the logo and linked it to the burger brand to reflect how the food will be well served and bold burger
Project Duration: The project started in May 2018 in Egypt and finished in June 2018 in Egypt, and was exhibited in Doha , April 2018.
Operation Flow: The operation and the flow was smooth because when the art part was done, I recommend to the client all the easy methods that can help him from the materials and simulations to imagine how his packaging will look like after printing.