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Reverse Kell by Mattice Boets
Reverse Kell by Mattice Boets
Reverse Kell by Mattice Boets
Reverse Kell by Mattice Boets
Reverse Kell by Mattice Boets

Kuld Mööbel · 2019

Reverse Kell

by Mattice Boets

  • Kuldauhind A' Design Award 2019 in Mööbel
  • CLIENT: Mattice Boets
  • Estimated Number of Design Views: 56,916
  • Verification code 16D97D4331 · Verify this award
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About Reverse Kell

Kuigi aeg lendab, on kellad jäänud samaks. Reverse ei ole tavaline kell, see on tagurpidine, minimalistlik kellakujundus koos peenete muudatustega, muutes selle omamoodi. Sissepoole suunatud käsi pöörleb välimise rõnga sees tunni tähistamiseks. Väljapoole suunatud väike käsi seisab üksi ja pöörleb, et näidata minuteid. Reverse moodustati, eemaldades kõik kella elemendid, välja arvatud selle silindriline alus, kust kujutlusvõime üle võttis. Selle kellakujunduse eesmärk on meelde tuletada, et peate omaks võtma aega.

About the Kuldauhind A' Design Award

Reverse Kell on Kuldauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse esmaklassilistele, imelistele ja silmapaistvatele disainidele. Kuldvõitjad on ülimalt uuenduslikud, visioonilised ja glamuurselt pimestavad looming, mis peegeldab oma disainerite geniaalsust, tarkust ja oskusi. Reverse Kell peaks olema kõrgelt kiidetud, suundi seadev ja monumentaalne leiutis, mis pakub enneolematut väärtust. See Kuldauhinna A' Design Award võidudisain on suurejooneline, lugupeetud projekt, mis toob suurt kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Reverse Kell tekitab intensiivset soovi, äratab kirge, julgustab loovust ja lummab meid.

Press Kit

Unique Properties
Reverse is a minimalistic and unordinary clock design with subtle changes making it one of a kind. The little hand moves by the outer edges of the clock and points to the hour while the middle one pivots in the center and points to the minutes. It's simple, yet different.
Dimensions & Packaging
Ø 420 x 30 mm
Tags
clock, reverse, accessoires, homeware, innovation, interior, furniture, furnishings, time, home
Production Technology
The two hands of the clock are driven by a quartz clock mechanism with two axes. The minute hand is driven by the inside axel. The outer shell is made out of two visually invisible rings that form a bearing. This mechanism combined with the inside gears allows the outer ring and the hour hand to rotate but also gives the impression that the outer ring is static.
Design Challenge
Coming up with an idea of a clock design that's original, interesting and different was challenging. I started from the basic shape most clocks are made of, a cylinder so that the clock would still be easily recognizable. Then I decided to remove all elements of a clock except the cylindrical base and started imagining what a clock could be. I tried to incorporate all the elements of the original clock design but in a slightly different way, resulting in a design that looked mostly the same but at the same time was entirely different and unique.
Research
This clock design was a personal experiment in which my goal was to design a clock that's visually appealing and different from all others, a clock that lets people embrace time. This unusual perspective created inspiring insights into what a clock could be.
Inspiration
While time flies by, clocks have stayed the same. Most clocks have the same look and feel, there's very little difference in their designs. Why? Isn't it time to see some change? These questions inspired the concept Reverse.
Project Duration
The project was designed and completed in March 2016 in Hasselt, Belgium, and was online publicized on Yanko Design on May 2, 2018, and on Gooood on May 9, 2018, as well as various others.
Operation Flow
The hand facing inward rotates inside the outer ring to indicate the hour. The little hand facing outward stands alone and rotates to indicate the minutes. It's the reversal of the ordinary clock design.
Patents
Registered at BOIP (Benelux-Bureau of Intellectual Property). No. 109099. Mattice Boets. Filed on 26-12-2017.

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