Disainilahendus Mirzam: Monsters Collection Šokolaadipakend, autor Backbone Branding

Disainilahendus Mirzam: Monsters Collection Šokolaadipakend, mille autor on Backbone Branding, on kõrgelt hinnatud 2021 auhinna Kuldauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

KuldPakend· 2021

Mirzam: Monsters Collection Šokolaadipakend

disainer: Backbone Branding

Klient: Backbone Branding

Auhind Kuldauhind A' Design Award kategoorias Pakend

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Disain

Teosest Mirzam: Monsters Collection Šokolaadipakend

Araabia Ühendemiraatide (Dubai) šokolaaditootjad vajasid ubadest tahvlisse käsitsi valmistatud šokolaadi kaubamärki. Alates nimetamisest ja identiteedist kuni toote disaini ja pakendini kujundas meeskond iga elemendi koos põneva looga kogu kontseptsiooni ümber. Loodi bränd, mis põhineb rännakutel läbi iidse idamaade mööda ammu unustatud ookeaniteid ja radu. Reis ühest riigist teise, kohtudes koletiste ja müütiliste tegelastega. Pakendi kujundus on illusioon teekonnast müüdi ja tegelikkuse vahel.

Tunnustus

Auhinnast Kuldauhind A' Design Award

Mirzam: Monsters Collection Šokolaadipakend on Kuldauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse esmaklassilistele, imelistele ja silmapaistvatele disainidele. Kuldvõitjad on ülimalt uuenduslikud, visioonilised ja glamuurselt pimestavad looming, mis peegeldab oma disainerite geniaalsust, tarkust ja oskusi. Mirzam: Monsters Collection Šokolaadipakend peaks olema kõrgelt kiidetud, suundi seadev ja monumentaalne leiutis, mis pakub enneolematut väärtust. See Kuldauhinna A' Design Award võidudisain on suurejooneline, lugupeetud projekt, mis toob suurt kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Mirzam: Monsters Collection Šokolaadipakend tekitab intensiivset soovi, äratab kirge, julgustab loovust ja lummab meid.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: Chocolate-makers from the UAE (Dubai) contacted us to create a branding for handcrafted bean-to-bar chocolate. From the naming and identity to the product design and packaging, we designed each element with a fascinating story around the whole concept. We created the brand based on journeys through the ancient Orient along long-forgotten ocean routes and pathways. A journey from one country to another, meeting monsters and mythical characters.
Mõõtmed ja pakend: Width 31 mm x Depth 1 mm x Height 61 mm
Sildid: chocolate, packaging, packaging design, fiction, monsters, sea, trade, the Orient, Arabic
Tootmistehnoloogia: The technology used for this project was making stencil-like design for the sleeve of the chocolate packaging, thus making the monsters illustrations on the actual surface of the packaging visible from the window. The material used for packaging design is paper.
Disainiülesanne: The project had a central goal of storytelling and conveying the message and experience to the consumer. In this case, the central challenge was telling a deep story in a complete form, which however is hard to do on a small, flat packaging. Thus, we came up with a sliding-sleeve technology that helps the storytelling process. Hence, with the monsters illustrations on the actual surface of the packaging visible from the window and the interactive sleeve unveiling a new reality,the emotional message behind the packaging is perfectly conveyed.
Uurimistöö: The research was a central stage when developing the project, as the team dived deep into Arabic story-telling especially connected with sea and sea trade. Thus, the naming Mirzam was developed which is the Beta star of Canis Major, the greater of Orion’s canine companions. During the era of the Spice Route, Mirzam was one of the primary stars, by which sailors would navigate. As such it is representing the romance and adventure of bygone days – an era that we celebrate at Mirzam Chocolate. Further, as a result of a research the brand concept and story was developed.
Inspiratsioon: The central story that inspired to design the packaging of the chocolate is the Arabic fictional story. The packaging line for Mirzam Monsters Collection is our interpretation of those tales told by the Arab merchants to scare off their competitors from entering the sea trade, about mythical monsters, who blocked their passage and tried to sink and swallow their vessel with spices.
Projekti kestus: January-September 2015, Yerevan, Armenia
Tööprotsess: The idea was to express destruction of the myth with an interactive packaging design. On the sliding sleeve, the monsters are clearly seen, as the merchants’ stories visualization. When you remove the sleeve, you uncover a new reality – where the shine of stars and ocean planktons create an impression of the fantastic mythical beasts. This mythical journey follows you even when you unwrap the bar and see the sea wave patterns on the chocolate which sums up the Mirzam Chocolate adventure.
Patendid: Copyrights belong to Mirzam Chocolate Makers
Meeskonnaliikmed: Brand Strategist: Matt Bartelsian
Creative Director: Stepan Azaryan
Illustration: Stepan Azaryan, Anahit Margaryan, Arax Sargsyan
Designer: Stepan Azaryan
Realization: Christina Khlushyan
Account Manager: Rita Manjikian
Piltide autorid: All Photo Credits to Bacbkone Branding