Disainilahendus Huge Love Pakkekarp, autor Yufeng Li and Xuan Zhang

Disainilahendus Huge Love Pakkekarp, mille autor on Yufeng Li and Xuan Zhang, on kõrgelt hinnatud 2020 auhinna Rauaauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

RaudPakend· 2020

Huge Love Pakkekarp

disainer: Yufeng Li and Xuan Zhang

Klient: Huge Love

Auhind Rauaauhind A' Design Award kategoorias Pakend

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Kinnita auhinna staatus disainile #86630

Vaata A' Design Award lehel Pressiteade Auhinna märgis

Värvid

Disain

Teosest Huge Love Pakkekarp

Pakendi kujundus peaks vastama noorte esteetilisele stiilile. Millest noored hoolivad? Nad järgivad lõbusat elustiili ja armastavad lihtsat esteetikat. Samal ajal taotlege individuaalsust ja julgege proovida uusi asju vastu võtta. Seetõttu rikub disain hügieenisidemete tööstuse originaalset pakkimisstiili, mis on sisutihedam ja huvitavam.

Tunnustus

Auhinnast Rauaauhind A' Design Award

Huge Love Pakkekarp on Rauaauhinna A' Design Award võitja, prestiižikas tunnustus, mis antakse headele disainidele, mis vastavad professionaalsetele ja tööstuslikele nõuetele, mida oodatakse hästi disainitud töödelt. Raudvõitjad näitavad oma loojate suurt oskust, kõrget spetsialiseerumist, asjatundlikku mõistmist ja loomingulist võimekust. Huge Love Pakkekarp peaks olema kõrgelt hinnatud, imetletud ja armastatud looming, mis on praktiline ja uuenduslik. See Rauaauhinna A' Design Award võidudisain ühendab tööstuse parimaid tavasid ning tal on pädevad tehnilised omadused, mis on seotud oskusteabe ja andega. Huge Love Pakkekarp on austatud oma põhjalikkuse eest ning on loodud pakkuma elukvaliteedi parandusi, mis aitavad teha maailma paremaks paigaks.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: The product is aimed at young consumers, and the packaging design should conform to the aesthetic style of young people. What do young people care about? After a lot of market research, they pursue a fun lifestyle and like simple aesthetics. At the same time pursue individuality and dare to try to accept new things.

Therefore, the design breaks the original packaging style of the sanitary napkin industry, which is more concise and interesting. Beginning to shift from focusing on market consistency to respecting young people's aesthetic standards, consumer needs, and beginning to respect their aesthetic standards and personal needs.
Mõõtmed ja pakend: Width 75mm x Depth 32mm x Height 80mm
Sildid: Love, Packaging, Fashion, Daily use, Life
Tootmistehnoloogia: Requires special printing paper and process support, using the right die.
Disainiülesanne: A large number of market research and data analysis. Printing technology is combined with production cost control.
Uurimistöö: Through market research to analyze the shortcomings of similar product packaging design, consumer preferences, and develop picture style according to their preferences. Learn about the paper and cost of the printing house and consider the manufacturing process based on actual conditions.
Inspiratsioon: During the design process, it suddenly rained outside the window. It heard the ticking sound and looked at the washed leaves. It records the beautiful scenery of this moment. When it came back to the computer, it suddenly thought that perhaps a combination of rain and cloud could be used to show the characteristics of the product.
Projekti kestus: The project started in Shenzhen in November 2018 and completed in March 2019.
Tööprotsess: This product is a packaging box for women. It is made of thick cardboard combined with special paper. The graphics are made of hot stamping and hot silver. The box is long and open from the top. It is in line with the female aesthetic and the graphics are bright. The illustration creates an interactive experience with the product and the woman!
Meeskonnaliikmed: Li Yufeng
Zhang Xuan