The Soul of Maotai Flavour Wu Liköörpudeli pakend by Li Zuo

The Soul of Maotai Flavour Wu Liköörpudeli pakend by Li Zuo is a highly esteemed winner of the very prestigious 2020 Hõbeauhind A' Design Award in Pakendidisain Competition Category.

HõbePakend· 2020

The Soul of Maotai Flavour Wu Liköörpudeli pakend

by Li Zuo

Client: Wendao WD Creativity

Hõbeauhind A' Design Award Winner in Pakend Category

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Verified Award Winner

Verify Award Status for #86639

View at A' Design Award Press Release Award Badge

Colors

The Design

About The Soul of Maotai Flavour Wu Liköörpudeli pakend

Wu on pakendidisain kõrgekvaliteedilisele Maotai maitsega liköörile. Pudel on kujundatud vedelikutilga kujuliseks, väljendades mõtet, et sees olev liköör on rafineeritud essents. Klaaspind on glasuuritud ja logo on kullatud. Väliskarp on valmistatud looduslikust puidust, millesse on nikerdatud vee lainemuster, mis kajastab pudeli kuju ja mida saab taaskasutada. Tootmisel kasutati puidust nikerdatud klaasivormi. Terve komplekt on 260 mm lai, 140 mm sügav ja 300 mm kõrge. Disain aitab ostjatel mõista likööri iseloomu.

The Recognition

About the Hõbeauhind A' Design Award

The Soul of Maotai Flavour Wu Liköörpudeli pakend on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. The Soul of Maotai Flavour Wu Liköörpudeli pakend peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. The Soul of Maotai Flavour Wu Liköörpudeli pakend on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Moutai flavored soul "Wu" (understanding) series, product positioning luxury goods, each bottle of wine is the essence of refining the essence, the design award takes the shape of water droplets as the appearance, the glass is used for baking flowers, the outer box uses natural wood, water pattern The shape melts into it, representing a good visual perception of the understanding of the wine. Let consumers understand the essence of the product.
Dimensions & Packaging: 260 mm wide, 140 mm deep and 300 mm high
Tags: Maotai , Maotai Bottles, Emotional Water, Packaging Design
Production Technology: Wood carved glass mold
Research: To study the water form deduced by wood and to develop water drop bottles by glass
Inspiration: The soul of Maotai-flavour Packaging Design Description of the series of “Wu”(Understanding):
The difference between Maotai flavour liquor and other distilled liquor is that it has a complicated brewing technique. It has been brewed for 1 year, 2 times for putting grains, 9 times for cooking, 8 times for fermentation, 7 times for taking liquor, and 5 years for storage. And then the bartender blends 7 rounds of the liquor, especially the process of blending is the combination of technology and art. The soul of Maotai-flavour is the high-end product of this type, the luxury of the liquor, and the bartender's understanding of Maotai flavour liquor,and it refines the essence of Maotai flavour liquor. The design uses the liquor drop as the bottle shape, meaning the soul of Maotai flavour is the drop of the essence of the Maotai flavor liquor, the bottle body is sprayed the glaze on it's glass, the logo is gilded, and the outer box is made of precious wood with the grain of water, which can be recycled, and it is an echo to the bottle shape.
Project Duration: The project started in Guangzhou in November 2018, completed in Guangzhou in February 2019, and was listed in Guizhou in May 2019.
Team Members: Creative：lizuo Design：lizuo