Bakers Dozen Egg Carton Munakarp by Randy Ludacer

Bakers Dozen Egg Carton Munakarp by Randy Ludacer is a highly esteemed winner of the very prestigious 2020 Hõbeauhind A' Design Award in Pakendidisain Competition Category.

HõbePakend· 2020

Bakers Dozen Egg Carton Munakarp

by Randy Ludacer

Client: Baker's Dozen Egg Cartons, LLC

Hõbeauhind A' Design Award Winner in Pakend Category

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Verified Award Winner

Verify Award Status for #87428

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Colors

The Design

About Bakers Dozen Egg Carton Munakarp

Baker's Dozen munakarp on korduvkasutatav vormitud paberimassist karp, mis mahutab 13 muna. Munad on paigutatud kahte nelja muna reasse, mille vahel asub viie muna rida. Karp on valmistatud 100 protsenti taaskasutatud paberist, kasutades traditsioonilist vormitud paberikiu meetodit. Suured pakendusmasinad käsitlevad paarisarvu mune, seega on 13-munaline karp mõeldud väiketootjatele, kes pakivad mune käsitsi taluletikutel ja talunike turgudel. Sissepressitud logo hoiab pinna siledana, nii et talunikud saavad lisada oma etikette.

The Recognition

About the Hõbeauhind A' Design Award

Bakers Dozen Egg Carton Munakarp on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Bakers Dozen Egg Carton Munakarp peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Bakers Dozen Egg Carton Munakarp on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A reusable, molded pulp egg carton that holds 13 eggs. For small egg producers who pack their eggs by hand. Farm stands, farmer's markets and the like.
Dimensions & Packaging: Width 210 mm x 152 mm x 72 mm (closed)
Tags: egg carton, baker's dozen, package design, structural design
Production Technology: Although the Baker's Dozen Egg Carton contains an unconventional number of eggs, it is manufactured using a deliberately traditional method. Egg cartons made of molded paper fiber have have a long history. In this way the Baker's Dozen carton was designed to be structurally strange, yet familiar. (It is also made of 100% recycled paper.)
Design Challenge: Realizing that our customers were not retail consumers, but small poultry farms, we consulted directly with them - the famers who had been contacting us. What we learned that their customers typically reuse cartons, bringing them back to be refilled. Realizing that our customers had customers of their own, we came up with a self-effacing, debossed logo. This gave farmers the option of smoothly covering our logo with their own labels. Or they could simply rely on the carton's self-explanatory statement: "Contains 13 Farm fresh Eggs."
Research: Early on, a few large egg producers had expressed interest in our new 13-egg carton, but their egg-packing machinery was only designed to pack eggs in pairs. They could only handle even numbers like, 6, 12 or 18 eggs. To pack an odd number like 13 eggs, they would need to make a major retooling investment.

This meant that, for the time being, our cartons would only be practical for small egg-producers who would be packing their eggs by hand. (Farm-stands, farmer's markets and the like.)
Inspiration: Maybe it was a counter-intuitive response to finding out that my cholesterol levels were slightly elevated. But, in 2011, I began to play around with an idea for fitting even more eggs into a carton. The Baker's Dozen Egg Carton was the eventual result.
Project Duration: The project has taken about 8 years, in all, to complete.
Operation Flow: In 2012, when the Baker's Dozen Egg Carton was still only a concept, the Huffington Post listed the Baker's Dozen Egg Carton as 1 of several packaging concepts they wished were real.

Naturally, I wanted to grant their wish. But how?

Then I got a call in from Willow Valley Farms in Nebraska. And I had to tell them what I'd told so many others: that the product did not yet exist.

Together we formed Baker's Dozen Egg Cartons, LLC
Patents: Baker's Dozen Egg Cartons, LLC. (trademarks pending)