Disainilahendus Yedao Lugui Baijiu Joogipakend, autor Wen Liu and Xianwen Wu

Disainilahendus Yedao Lugui Baijiu Joogipakend, mille autor on Wen Liu and Xianwen Wu, on kõrgelt hinnatud 2020 auhinna Hõbeauhind A' Design Award võitja konkursi kategoorias Pakendidisain.

HõbePakend· 2020

Yedao Lugui Baijiu Joogipakend

disainer: Wen Liu and Xianwen Wu

Klient: Hainan Yedao Liquor Developemt Co., Ltd

Auhind Hõbeauhind A' Design Award kategoorias Pakend

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Värvid

Disain

Teosest Yedao Lugui Baijiu Joogipakend

Yedao Lugui Baijiu on pakendidisain kangealkoholi kaubamärgile Lõuna-Hiinast Hainani provintsist. Klaaspudeli esiküljel on illustratsioonidena kujutatud kaheksa Hainani tuntud vaatamisväärsust. Kaelaetikett on eristatud erineva värviga. Välispakend on valmistatud akrüülist ja paberist, nii et illustreeritud pudel on selle sees selgelt nähtav. Karbile on rakendatud kuldtrükk ja siiditrükk ning pudel on viimistletud kuumtöödeldud lilleseina tehnikaga. Lihtne sinine värvilahendus peegeldab Hainani kohalikku kultuuri ja turismi.

Tunnustus

Auhinnast Hõbeauhind A' Design Award

Yedao Lugui Baijiu Joogipakend on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Yedao Lugui Baijiu Joogipakend peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Yedao Lugui Baijiu Joogipakend on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: Hainan Province is a famous tourist attraction in the south of China. It has a tropical monsoon climate. Yedao Lugui Baijiu is a well-known brand in Hainan. The idea of producing Yedao Lugui Baijiu is to promote the local characteristics of Hainan. Yedao Lugui Baijiu also conveys Hainan's local tourist culture.
Mõõtmed ja pakend: The packaging box size is 325mm in length, 326mm in width and100mm in height.
Sildid: Yedao Lugui Baijiu, Hainan Tourism Products, Tourism, Hainan Characteristics, Tourist Attraction Illustration
Tootmistehnoloogia: The material of the outside box is acrylic and paper. The technology of the outside box uses a gold stamp and silk printing. The material of the bottle is a glass bottle. The technology of the bottle uses a craft of roasted flower. The cover of the bottle uses plastic cover as material and uses baking gold as technology.
Disainiülesanne: The outcome of box shape design was not ideal in the early stage, as the product details were not well displayed. The design made continuously improved in the later stage. The result of the packaging design seems more prominent in the display effect and shelf placement.
Uurimistöö: The research background is about Hainan's tourism culture. After researching on the product market, visiting the field of Hainan, and reading online sources, thus we find the representative scenic spots of Hainan's tourism culture. The design is mainly based on the form of illustration. The design highlights the product features. It also highlights the theme of the tourist product.
Inspiratsioon: The idea of design is to promote local cultural characteristic and tourist culture of Hainan, so the design applies the eight scenic spots of Hainan as a creative idea. The design in order to create an interaction between product, tourist and scenic spot, so those eight famous tourist attractions are presented in illustration form on the face side of the bottle. The design tries to produce an impressive effect to the tourists for spreading the idea of the product. The neck label is distinguished by a different colour. The surface of the outside box is made of transparent acrylic, so the illustration of the product bottle in the inside can be clearly seen. The overall colour of the design is blue with a simple style. It creates a good display effect. The design has the characteristics of Hainan.
Projekti kestus: The project started in October 2018 and finished in May 2019 in Shenzhen.
Tööprotsess: Hainan is a famous tourist attraction with Chinese characteristics. In order to promote Hainan's tourism culture to the public, so the design uses the iconic eight tourist attractions of Hainan on the illustration. The illustration on the front of the bottle seems to directly communicate with the audience. The design tries to impress the audience for spreading the idea of the product.
Meeskonnaliikmed: Designer: Wen Liu
Designer: Xianwen Wu
Designer: Weijie Kang
Piltide autorid: Image #1: Creator Wen Liu, Yedao Lugui Baijiu 2019.
Image #1: Creator Xianwen Wu, Yedao Lugui Baijiu, 2019.
Image #1: Creator Weijie Kang, Yedao Lugui Baijiu, 2019.
Image #1: Illustrator Shuanglong Wang, Yedao Lugui Baijiu, 2019.