Disainilahendus The Tiny House Primaarne funktsioon: Mobiilne baar, autor Gradient Experiential

Disainilahendus The Tiny House Primaarne funktsioon: Mobiilne baar, mille autor on Gradient Experiential, on kõrgelt hinnatud 2020 auhinna Hõbeauhind A' Design Award võitja konkursi kategoorias Sündmuste ja ürituste disain.

HõbeSündmus· 2020

The Tiny House Primaarne funktsioon: Mobiilne baar

disainer: Gradient Experiential

Klient: Gradient Experiential

Auhind Hõbeauhind A' Design Award kategoorias Sündmus

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Kinnita auhinna staatus disainile #89286

Külasta lehte Vaata A' Design Award lehel Pressiteade Auhinna märgis

Värvid

Disain

Teosest The Tiny House Primaarne funktsioon: Mobiilne baar

Tiny House on mobiilne baar, mis on loodud rändavate brändiürituste jaoks. Struktuur muudeti transporditavaks Jaapani baariks. Kaks mikrobaari serveerivad kokteile hubases interjööris istekohtadega, mis on suunatud baarmeni poole. Välitingimustes asuv külalislahke lounge hõlmab highball-baari ootavatele külalistele, kineetilise liivalaua, bambusest soovipuu, lounge-mööbli, ekraani brändisisu jaoks ning keerdtrepi katuseterrassi loungeni. Materjalide hulka kuuluvad küpressipuit, karastatud klaas ja shoji-paber. 7,62-meetrisel struktuuril on peidetud rattad, sisseehitatud kliimaseade ja generaator.

Tunnustus

Auhinnast Hõbeauhind A' Design Award

The Tiny House Primaarne funktsioon: Mobiilne baar on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. The Tiny House Primaarne funktsioon: Mobiilne baar peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. The Tiny House Primaarne funktsioon: Mobiilne baar on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: We designed an experience that both captures the spirit of the brand and the attention of event-goers. To do so, we've transformed a sustainable and progressive tiny house into a transportable and elegant Japanese bar, where guests both inside and outside of the structure will be treated to the highest form of Japanese hospitality. Two micro bars serve cocktails in an intimate setting inside the house, while a hospitality lounge outside features a highball bar for guests during their wait to get inside. The outdoor area also includes interactive elements such as a kinetic sand table, a bamboo wishing tree, lounge furniture, a TV for brand content, and a spiral staircase to the rooftop.
Mõõtmed ja pakend: Trailer in transportation mode specs:
- Length:7.62m; Width:2.6m; Height: 3.78m
- Estimated GVWR: 14,500lbs
- (2) 8k Axles and Self Storing Hitch System, 2-5/16 Ball Coupler
- Schantz Retractable Wheel System
Sildid: The Tiny House, House of Suntory Tiny House, Roku, Haku, Toki
Tootmistehnoloogia: The 20ft long structure meets all legal code nationwide to pass as a house and contains features such as hidden wheels, closable clam shell, spiral stairs, built-in HVAC, generator for self-sufficient electric supply, and hand sink and ice storage. Material used include, cypress wood, faux concrete, tempered glass, semi-gloss black powder-coated metals, semi-gloss automobile paint, composite wood decking, removable black wood paneling, shoji paper, and linen textured wall covering.
Disainiülesanne: The design and build of the immersive experience needed to provide multiple experiences in one limited footprint, while following all tentative state regulations, offering flexibility based on the target festival environment, heading truck weight limitations, and embracing the elevated brand ethos. The final experience needed to educate festival-goers about these new products and create a bond to the elevated brand.
Uurimistöö: A lot of research happened prior to launching the Tiny House. The design and build of the immersive experience needed to provide multiple experiences in one limited footprint, while following all tentative state regulations, offering flexibility based on the target festival environment, heading truck weight limitations, and embracing the elevated brand ethos. The final experience needed to educate festival-goers about these new products and create a bond to the elevated brand.
Inspiratsioon: Creating a physical manifestation of what the House of Suntory house would look like. This, combined with inspiration from the popular Shinjuku Golden Gai region, the need for the activation to travel to multiple regions, and the current fascination with the tiny house movement, came the idea of a mobile Tiny House that held two bars. The house is a juxtaposition of Japanese craftsmanship and tradition while adding bold and modern touches to showcase the energy of the next generation.
Projekti kestus: The projection began in Brooklyn NY on June 1st, 2019 at the last ever Pop Up dinner festival. The Tiny House is on tour making its way across the United States and by its completion will have visited the following cities:
June 1, Brooklyn, NY
June 11-12, Las Vegas, NV
July 11-13, Miami, FL
August 4, NYC, NY
August 23-25, Los Angeles, CA
August 17, Los Angeles, CA
September 21, Oakland, CA
September 28, San Francisco, CA
Tööprotsess: The Tiny House was seamlessly designed to be a zen and calming experience for guests who enter one of the two main bars. Crafted to be an escape from the traditional chaos of a festival, the inside features soothing music, nature-inspired color tones, and AC to escape the summer heat. Each interior bar features 5 comfortable seats that face the main bartender to further learn about the spirits, cocktails, and Japanese culture. Furthermore, a rooftop lounge space is designed to host VIP guests and media to hang out and engage more deeply with the brand and it's ambassadors.
Meeskonnaliikmed: Creative Director: Anthony Coppers
Creative & Design Director: Jennifer De Fouchier
Designer: Yu-Han Wang
Designer: Anna Pacult
Fabrication Manager: Paulius Daunoras
Project Director: Colin McKenzie
Project Manager: Victoria Pache
Production Manager: Jackie Hsu
Production Coordinator: Marissa Astolfi