DIY Spice Blends by Chef Heidi Sotsiaalmeedia Digitaalsed Retseptid by Lize-Marie Swan

DIY Spice Blends by Chef Heidi Sotsiaalmeedia Digitaalsed Retseptid by Lize-Marie Swan is a highly esteemed winner of the very prestigious 2020 Hõbeauhind A' Design Award in Reklaami, turunduse ja kommunikatsiooni disain Competition Category.

HõbeReklaam· 2020

DIY Spice Blends by Chef Heidi Sotsiaalmeedia Digitaalsed Retseptid

by Lize-Marie Swan

Client: Unilever Food Solutions

Hõbeauhind A' Design Award Winner in Reklaam Category

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Colors

The Design

About DIY Spice Blends by Chef Heidi Sotsiaalmeedia Digitaalsed Retseptid

Unilever Food Solutions tegi elanikkokkale Heidi Heckmannile (Kaplinna piirkondlik peakokk) ülesandeks luua Robertsons Spice Range'i abil 11 ainulaadset vürtsisegude retsepti. Kampaania “Meie teekond, teie avastus” raames oli idee luua nende koostisosade abil lõbusas Facebooki kampaanias ainulaadseid pilte ja kujundusi. Igal nädalal postitati peakokk Heidi ainulaadsed vürtsisegud meediumirikkateks Facebooki lõuendipostideks. Kõik need retseptid on saadaval ka iPadi allalaadimiseks UFS.com-i veebisaidilt.

The Recognition

About the Hõbeauhind A' Design Award

DIY Spice Blends by Chef Heidi Sotsiaalmeedia Digitaalsed Retseptid on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. DIY Spice Blends by Chef Heidi Sotsiaalmeedia Digitaalsed Retseptid peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. DIY Spice Blends by Chef Heidi Sotsiaalmeedia Digitaalsed Retseptid on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Unilever Food Solutions tasked resident Chef Heidi Heckmann (Regional
Customer Chef, Cape Town) to create 11 unique Spice Blends recipes using the Robertsons Spice Range. As part of “Our Journey, Your Discovery” campaign the idea was to create unique images and designs using these ingredients for a fun Facebook campaign. Each week Chef Heidi’s unique Spice Blends was posted as media-rich Facebook Canvas Posts. Each of these recipes is also available for iPad download at the UFS.com website.
Dimensions & Packaging: Each design was aprox. 500mmx500mm on a 50mm black painted tile slate. Each recipe is then digitized to an A4 layout for iPad use.
Tags: advertising, Art Direction, photography, illustration,
Production Technology: Each image was produced using the ingredients of each recipe and sourced from the Robertson Spice Range. Each illustration was handcrafted, brushed and composited on a black tile slate and took with a DSLR camera in the studio.
Inspiration: The inspiration for each of these images came from the Spice Blend recipes names. These images were meticulously crafted by brushing the various spice ingredients together to form and switch on the senses in 11 eye-catching designs.
Project Duration: The campaign ran from 27 Jun 2017 to 14 Jun 2017 on the Unilever Food Solution SA facebook page.
Team Members: Copywriter/Art Director: Lize-Marie Swan
Account Exec: Cheila Madureira
Account Exec: Sarah Bartholomew