Disainilahendus Feira do Alvarinho Reklaamikampaania, autor Fabio Alves

Disainilahendus Feira do Alvarinho Reklaamikampaania, mille autor on Fabio Alves, on kõrgelt hinnatud 2020 auhinna Hõbeauhind A' Design Award võitja konkursi kategoorias Reklaami, turunduse ja kommunikatsiooni disain.

HõbeReklaam· 2020

Feira do Alvarinho Reklaamikampaania

disainer: Fabio Alves

Klient: MarkaBranka

Auhind Hõbeauhind A' Design Award kategoorias Reklaam

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Värvid

Disain

Teosest Feira do Alvarinho Reklaamikampaania

Feira do Alvarinho on iga-aastane veinipidu, mis toimub Portugalis Moncaos. Ürituse edastamiseks loodi iidne ja väljamõeldud kuningriik. Oma nime ja tsivilisatsiooniga Alvarinho Kuningriik, mis on nimetatud seetõttu, et Moncaot tuntakse Alvarinho veini hällina, sai inspiratsiooni Moncao tegelikust ajaloost, paikadest, ikoonidest ja legendidest. Selle projekti suurim väljakutse oli viia territooriumi tegelik lugu tegelaskuju sisse.

Tunnustus

Auhinnast Hõbeauhind A' Design Award

Feira do Alvarinho Reklaamikampaania on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Feira do Alvarinho Reklaamikampaania peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Feira do Alvarinho Reklaamikampaania on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: With the slogan The Biggest Wine Party in Portugal, the multimedia advertising campaign shows that Feira do Alvarinho is more than just an annual entertainment event with food, wine and music. It is an affirmation of the identity of a territory, rich in resources and with a unique geographical location, that makes itself known by its traditions, customs and places. Here, the production of Alvarinho wine plays an important economic and social role.
Mõõtmed ja pakend: Poster 42x60 cm. Brochure 35x25 cm, 8 pages. Outdoor advertising with specific dimensions. Full 3D modelled and animated video adapted to the different social standard sizes.
Sildid: Feira do Alvarinho, Moncao, Wine Party, Portugal, Multimedia, Advertising, Campaign, Illustration, Design, Character Design, Event, Promotional video, Animation 3D
Tootmistehnoloogia: Offset and digital printing. Full 3D modelled and animated video. Merchandising and Mascot with specific production.
Disainiülesanne: The biggest challenge of this project was the handmade illustration, the character design process of creating The Kingdom of Alvarinho without neglecting or twisting the elements and details of the history, iconic and legendary people, mythological figures, places and rest of civilization. We carried the real story of the territory into character design.
Uurimistöö: Without ever losing the focus on promotion and commercialization of Alvarinho wine, we created a new kingdom, The Kingdom of Alvarinho, and told its story in a storytelling way. We used different advertising tools on the multimedia campaign, such as illustrations for the main poster, brochure, magazine/journal ads and outdoor advertising, 3D animated promotional video, merchandising, new website, radio jingle and even the official mascot. All of them developed to reinforce the Alvarinho condition as a strategic instrument in the economic competitiveness of the region.
Inspiratsioon: Feira do Alvarinho is an annual wine party that takes place in Moncao, in Portugal, more precisely in the middle of a leafy park nearby river Minho, close to the Galician border. To communicate the event, we created an ancient and fictional kingdom, unmentioned in the history books. We named it The Kingdom of Alvarinho because Moncao is known as the cradle of Alvarinho wine. With own name and civilization, it was inspired in the real history, places, iconic people and legends of Moncao.
Projekti kestus: From February to July 2019, in Moncao, Portugal.
Tööprotsess: Poster, Brochure, Magazine and Journal ads, Outdoor Advertising, 3D animated promotional video, Website, Mascot, Radio jingle and Merchandising.
Meeskonnaliikmed: Fabio Alves
Marcio da Rocha
Rafael Pereira
Piltide autorid: MarkaBranka, 2019