Wiseman Beer Primaarne Funktsioon: Õlle pakend by Wen Liu and Henghong Yang

Wiseman Beer Primaarne Funktsioon: Õlle pakend by Wen Liu and Henghong Yang is a highly esteemed winner of the very prestigious 2020 Hõbeauhind A' Design Award in Pakendidisain Competition Category.

HõbePakend· 2020

Wiseman Beer Primaarne Funktsioon: Õlle pakend

by Wen Liu and Henghong Yang

Client: Shenzhen Oracle Creative Design Co., Ltd

Hõbeauhind A' Design Award Winner in Pakend Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Wiseman Beer Primaarne Funktsioon: Õlle pakend

Wiseman Beer on pakendidisain pudeliõllele, mis on suunatud noortele tarbijatele Hiinas. Pudel on valmistatud klaasist ja plastist, kork metallist ning silt paberist. Julge punane ja valge ikoon on paigutatud otse pudelile ning suur punane ala väljendab energiat ja kirge. Pakendi mõõtmed on 230 millimeetrit laiust, 60 millimeetrit sügavust ja 60 millimeetrit kõrgust. Eesmärk on anda õllepakendile kaasaegne välimus, mis sobib noorte inimeste vaba ja mängulise iseloomuga.

The Recognition

About the Hõbeauhind A' Design Award

Wiseman Beer Primaarne Funktsioon: Õlle pakend on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Wiseman Beer Primaarne Funktsioon: Õlle pakend peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Wiseman Beer Primaarne Funktsioon: Õlle pakend on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Beer is the favourite liquor for most Chinese young people. The reason of producing this beer packaging is in order to make the beer packaging on the market seems more fashionable, in line with the temperament of young people and conveys the spirit of young people.
Dimensions & Packaging: The packaging size is 230mm in width, 60mm in depth and 60mm in height.
Tags: Wasa, Beer, Wiseman, Art, Red
Production Technology: The design bottle is made of glass and plastic. The material of the bottle lid is metal. The bottle label is paper.
Design Challenge: The design of the bottle label was initially inconsistent with the entire design. The design did not achieve the predicted result. After many altering the design, the design was completed. The technique of the bottle making was also a problem need to solve.
Research: The project uses the beer market for young people as a background. With the research on online information and site investigation, the designers have gained an in-depth understanding of the life and preferences of most young people in China at this stage. So the design images could attract young people group.
Inspiration: Chinese young people often drink beer. In order to reflect the fashion sense of beer packaging and cater to the young people's market, the design expresses a quirky, mysterious and free effect. The icon image is directly and boldly embedded in the bottle, and the large area of red on the design reflects the young people’s passion. The bottle’s label and the icon are red and white, which increases a promotional effect.
Project Duration: The project started in October 2018 and finished in May 2019 in Shenzhen.
Operation Flow: The image design on the bottle reflects the status of the young people group, which is free, mysterious, funny, free, unconstrained and full of passion. When consumers take a look or use the product, they would feel resonate with the idea of the design.
Team Members: Designer: Wen Liu
Designer: HengHong Yang
Designer: Weijie Kang
Image Credits: Image #1: Creator Wen Liu, Wiseman Beer, 2019
Image #1: Creator HengHong Yang, Wiseman Beer, 2019
Image #1: Creator Weijie Kang, Wiseman Beer, 2019
Image #1: Illustrator Yawen Dai, Wiseman Beer, 2019