Kuld Pakend · 2020

Nudus Suupisted

by Angela Spindler

Kuldauhind A' Design Award 2020 in Pakend
CLIENT: Depot Creative
Estimated Number of Design Views: 41,759
Verification code 0E45AE30EB · Verify this award

Visit Site View at A' Design Award Press Release

Colors

About Nudus Suupisted

Alustava ettevõtte pakend näitab neid tervislikke puu- ja juurviljakrõpse paljalt palja headuse filosoofiat ja mängulist huumorit. Nende erinevus seisneb selles, et need on valmistatud puu- ja juurviljaviiludest, õhu käes kuivatatud, ilma midagi lisatud – sellest ka 'paljalt paljalt' kontseptsioon. Kuigi must on tervislike suupistete turul julge ja tavatu valik, valis agentuur selle, et näidata toote erksust ja anda sellele täiendavat riiulit. Fotol on jäädvustatud toode enne ja pärast õhu käes kuivatamist, illustreerides, et vili on nii hea, kui loodus seda ette näeb.

About the Kuldauhind A' Design Award

Nudus Suupisted on Kuldauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse esmaklassilistele, imelistele ja silmapaistvatele disainidele. Kuldvõitjad on ülimalt uuenduslikud, visioonilised ja glamuurselt pimestavad looming, mis peegeldab oma disainerite geniaalsust, tarkust ja oskusi. Nudus Suupisted peaks olema kõrgelt kiidetud, suundi seadev ja monumentaalne leiutis, mis pakub enneolematut väärtust. See Kuldauhinna A' Design Award võidudisain on suurejooneline, lugupeetud projekt, mis toob suurt kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Nudus Suupisted tekitab intensiivset soovi, äratab kirge, julgustab loovust ja lummab meid.

Press Kit

Unique Properties: Strategy, brand mark and packaging livery for a new air-dried fruit and vegetable snack.
The packaging imagery depicts the fruit and vegetables as gloriously naked as they day they were picked in sunny Australia. The stacked slices, going from fresh to dried, articulates the slow-dried method and the powerful crunch. The product is picked dried and packaged.
Dimensions & Packaging: Size: 12.5cm wide by17cm high
Tags: Packaging Design, Snack Packaging Design, Food Packaging, Healthy Snack Packaging, Food photography, Design Inspiration, Brand Identity, Logo Design, Food Branding
Production Technology: The packaging is printed on rewind, using CMYK plus two spot colours per pack. The brand mark and image are finished with a spot UV gloss while the remaining material has a matt finish.
Design Challenge: Production is usually the challenge and this project was no different. Managing the process and the technical constraints was hard but we got a good result.
Research: It was important to tell the story as it is, pure and simple, to move away from the hand-drawn look & cute illustrations and instead present the product in a classical way. Our research took us to look at the art of still life and the essence of the fruit/vegetables as objects of beauty. The 'natural' side came in the simple photography, a single beautiful piece of nature just as it appears. It was important to retain the fruit/vegetable shapes, by using slices both fresh and dried. Not only that, the image gently tells the story of picked, sliced and dried in a very simple way, with nothing added.
Inspiration: Inspired by the still life paintings, we looked to create a range of product where the fruit and vegetables appeared just as nature had intended. The stark black background allows the photography to really jump off pack.
Project Duration: From concept through to finished art: May 2018-December 2018
Launched in to market March 2019
Operation Flow: This packaging targets those who are genuinely looking to eat an unadulterated snack. The tone of voice is playful to appeal to the slight tongue in cheek nature of the brand name. Everything about the product packaging supports its clean credentials. We were determined to create packaging that was clean and simple, just like the product.
Image Credits: Photography: Andy Lewis